Black PR Wire Power Profiler on Muhga Eltigani, founder of NaturAll Club

Muhga Eltigani, a Sudanese and Black Muslim entrepreneur, is an industry trailblazer in the natural hair care industry. She founded NaturAll Club, her multi-million-dollar hair company, after several years of struggling with her own natural hair journey.

For years, Muhga used products that left her hair dry, damaged, and dull and decided to chop off her hair and start over. For six months, she committed to using only natural ingredients on her hair—foods from her fridge and the grocery store with names she recognized, like avocados, olive oil, coconut, baking soda, and even eggs. She found support through an online community of women like her, sharing recipes and ingredients on YouTube.

After six months, Muhga was amazed not just by the inches of hair growth, but how soft, moisturized, and healthy her hair had become. Her community transitioned from giving her advice, to asking her advice. Seeing the need in her community for fresh products, Muhga decided to share her recipes. NaturAll was born and the rest is history.  NaturAll Club’s product line, which includes a range of deep conditioners, styling products and hair oils, is available in Walmart stores across the United States. The brand is also available at Sally’s Beauty, one of the leading professional beauty retailers, and holds the distinction of having the #1 hair refresher spray in the industry.

Muhga Eltigani’s success is a shining example of how determination, innovation, and commitment to excellence can transform a business.  She has grown NaturAll from a series of deep conditioner experiments in her Philadelphia kitchen to a rapidly growing team that is taking the beauty industry by storm. She is a business success story that has transformed a dorm room idea into a thriving multi-million-dollar brand now sold at Walmart, Sally’s Beauty, and online.

For her many accomplishments, Muhga has been honored by Forbes 30 Under 30, Inc. Magazine's 30 Under 30 in business, Business Insider, and Essence. NaturAll sells the only fresh, refrigerated hair products on the market while fostering a community of black women who share hair tips, encouragement, and stories with each other. NaturAll continues Muhga’s mission of self-love, as it manifests in natural hair care as well as body and self-image. 

Source: https://naturallclub.com