(BPRW) BLACK-OWNED TOY COMPANY PURPOSE TOYS CELEBRATES THEIR NATURALISTAS DOLL LINE’S LATEST RELEASE ‘ICON SALON’ BEING NAMED A WINNER IN GOOD HOUSEKEEPING’S 2024 BEST TOY AWARDS

(Black PR Wire) Los Angeles, CA - Purpose Toys, the nation’s largest African American-owned, internationally distributed cultural-toymaker (and leader of Natural Hair dolls and accessories for kids) continues to celebrate consumer, industry and media recognition, while engendering joy, cultural pride and aspiration through play!

The award-winning toy company behind hit doll lines Naturalistas, Latinistas, Fade Collection, Littlelistas and HBCYOU Dolls recently announce the expansion of their repertoire into new categories, which now includes playsets. With the debut of their gorgeous new ICON Salon sold at Walmart, Naturalistas are once again turning heads, garnering a 2024 Best Toy Award from Good Housekeeping. Out of hundreds of products reviewed across 300+ kid and parent testers, ICON Salon is a standout hit, expected to make a cultural impact at retail leading up to holiday season. Naturalistas’ ICON Salon marks the first of its kind from a Black-owned doll brand to be carried in major retail.

Affectionately known as “The Motown of Toys”, in 2022 Purpose Toys (the maker of Naturalistas) initially made history as the first and only Black-owned (culture-driven) toy company to secure full-chain and international distribution across major retail. After several successful seasons at market, Naturalistas’ principal character Dayna is now opening the doors of her wildly popular “ICON Salon” commercially, to excited children and collectors across the nation!

“At its core, Naturalistas are a love letter to and celebration of my culture and community. To have an opportunity to extend Naturalistas’ positive messaging of love and cultural pride for children, collectors and all to enjoy (while also celebrating cultural beauty salons), is beyond my wildest dreams! My team and I are honored, humbled and grateful to be recognized by Good Housekeeping for our work,” says DeeDee Wright-Ward, Founder and CEO of Purpose Toys - Creator and Principal Designer of Naturalistas.

Naturalistas partnered with iconic YouTuber, Toy Collector, Miniaturist and toy industry darling Toya Boyles of @myfroggystuff, who consulted on the design, functionality, storage and playability of ICON Salon.

For more information follow social channels @mynaturalistas and @purposetoys on Instagram and YouTube.