Royal Oils and Gold Series Launch “Crowns of Heritage” Campaign to Help Black Families Connect with their African Roots

In honor of Black History Month, P&G’s Royal Oils by Head & Shoulders and Gold Series from Pantene enlisted the help of AfricanAncestry.com to trace the DNA of the team behind the brands and launch a journey of discovery that is #RootedInScience. The campaign, aptly entitled “Crowns of Heritage,” encourages people to reflect on the missing pieces of their family history and receive an opportunity to reconnect with the African roots of their family tree. The Crowns of Heritage Sweepstakes will give away 50 AfricanAncestry.com DNA test kits, giving winning individuals the ability to broaden their sense of identity and celebrate a fuller picture of their history.