For Immediate Release
February 11, 2009
Contact Information

Farmers Insurance Group
Michelle Levy

(BPRW) Farmers Insurance Tees Up Historical Golf Documentary

Uneven Fairways to premier on Golf Channel

(BLACK PR WIRE) (February 11, 2009) LOS ANGELES--(BUSINESS WIRE)-- The Farmers Insurance Group of Companies is proud to announce its sponsorship of Uneven Fairways, a documentary film showcasing the history of African-Americans' participation and rise to prominence in professional golf. Premiering on the Golf Channel Wednesday, February 11, 2009 this 60-minute, first-of-its-kind film follows the lives of golfers who confronted prejudice and endured indignities for the right to play golf at its highest level. Hosted by Samuel L. Jackson, the hardships and struggle these golf pioneers faced is captured in never-before-seen archival footage and rare interviews with the golfers and their families.

Farmers Insurance has a long standing tradition of supporting educational programs, said Faye W. McClure, Farmers Vice President of Strategic Marketing. As we celebrate Black History Month, Farmers is proud to present Uneven Fairways, an important story of brave men and their outstanding accomplishments. Farmers Insurance plans to host screenings of Uneven Fairways, at schools across the country.

Uneven Fairways will be one of the most compelling programs we will air in 2009, and we are proud that Farmers Insurance will help us tell these inspiring stories of golfers who overcame great odds just to create a tour where they could compete, said GOLF CHANNEL President Page Thompson.
Produced in partnership with Moxie Pictures, Uneven Fairways depicts the stories of several of golf's trailblazers including: John Shippen who is recognized as the first African-American professional golfer, Charlie Sifford, the first African-American member of the PGA in 1962, and Bill Spiller who was instrumental in the PGA overturning the "Caucasian Only" clause in 1961.

About Farmers Insurance Group
Farmers Group, Inc. is a wholly owned subsidiary of Zurich Financial Services, an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Farmers is the nation's third-largest Personal Lines Property & Casualty insurance group. Property and casualty products are underwritten and issued by the Farmers Exchanges and their subsidiaries, which Farmers Group, Inc. manages but does not own. Headquartered in Los Angeles, Farmers insurers provide Homeowners, Auto, Business, Life insurance and financial services to more than 10 million households. For more information about Farmers, visit our Web site at

GOLF CHANNEL (, co-founded by Arnold Palmer and a subsidiary of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is available in more than 120 million homes worldwide through cable, satellite and wireless companies. GOLF CHANNEL features a programming schedule that includes more live golf coverage than all other networks combined, as well as news, instruction and original productions. Starting in 2009, more than 2,100 hours and over 750 original hours will air in native HD featuring tournaments and all-new original series. In addition to more than 40 PGA TOUR events and at least 15 European Tour events, GOLF CHANNEL will air selected LPGA Tour stops, The Presidents Cup and the Solheim Cup in HD. The network became the exclusive cable home of the PGA TOUR in 2007, and televises part or all of every PGA TOUR event. In addition, the network is exclusive television home of the Nationwide Tour, European Tour and Canadian Tour, and the exclusive cable home of the Champions Tour. Also featured is a generous mix of other competition from the LPGA Tour, USGA, PGA of America, Asian Tour, PGA Tour of Australasia and Sunshine Tour of Southern Africa.