(BLACK PR WIRE) CHARLOTTE, N.C., March 24, 2009 /PRNewswire/ -- Beginning today visitors to Vibe.com (www.vibe.com) will get RushmoreDrive.com (www.rushmoredrive.com) search results instead of Google. RushmoreDrive.com is the first-of-its-kind search engine for the Black community. Reaching more than nine million people around the world, Vibe is the definitive voice of urban culture, music, and lifestyle, in print and online.
Under the terms of the agreement, RushmoreDrive will make available their proprietary identity search platform to deliver site and Web search results at Vibe.com. Vibe’s new results will include not only text based results, but also images, videos and other custom results modules tailored to the Vibe audience. In April, the video search will be further enhanced by surfacing Vibe’s rich library of original and third party videos.
“The partnership heralds the beginning of a new era in search,” states Johnny C. Taylor, Jr., CEO of RushmoreDrive. “By making our technology available to urban and Black publishers for the first time, we’re increasing our target audience’s accessibility to relevant information. Our partnership with Vibe.com is part of a broad-reaching strategy at RushmoreDrive to power search for online publishers. Vibe’s brand leadership position in the urban lifestyle market made them a particularly compelling inaugural partner,” added Taylor.
Steve Aaron, CEO of Vibe Media group, also expressed excitement for the partnership; “We are extremely excited about the opportunity to deliver a more relevant and consumable search experience powered by RushmoreDrive.com. As we continue to develop the VIBE.com platform, partnering with technology companies that provide complementary services is key to delivering value to our users.”
RushmoreDrive.com, is a first-of-its-kind search engine, employing a patent-pending technology that delivers more relevant search results to the Black community. The search engine is complemented by a unique job search and networking feature as well as a news and editorial section with contributions from internal writers and editors, other Black media sources, and mainstream media outlets. RushmoreDrive is one of the products of Black Web Enterprises Inc., an operating business of IAC (NASDAQ: IACI). For more information on RushmoreDrive’s ‘powered-by’ search network, visit www.RushmoreDrive.com/SearchNetwork.
About VIBE Media Group
VIBE Media Group, an affiliate of the Wicks Group of Companies, LLC, is a leading music lifestyle media company that publishes VIBE magazine and produces myriad other VIBE branded properties including VIBE.com, VIBE TV, VSessions, VIBE Mobile, and VIBE Books, which published The New York Times bestseller Tupac Shakur. VIBE magazine was founded in 1993 by multitalented music mogul Quincy Jones.