For Immediate Release
July 07, 2009
Contact Information

Nancy Keith Kelly
Hill & Knowlton for HP
Veronica Clemons
HP Media Hotline

(BPRW) African-American Students Increase Potential for Academic Success with Right Technology

HP offers powerful, affordable and stylish PCs and printers that brighten students prospects for college success

( BLACK PR WIRE) ( July 7, 2009) PALO ALTO, Calif.--(BUSINESS WIRE)-- HP (NYSE:HPQ) recently introduced a new line of printers and PCs that could significantly help level the playing field for African-American college students as the role of technology gains importance in facilitating academic success.
Having the right technology helps students tackle complex assignments, is a valuable aid for research, projects and homework assignments, and is a must-have for participation in many of today’s classrooms. Parents looking to provide their children with the right technology  products with speed, power and lightweight designs can find it all with HP PCs and printers.
HP wants to be a partner to parents looking for the right resources to help their children succeed in school, said Lesley McNorton, manager, African-American Marketing, HP. Our line of products is great for students, offering a combination of affordability, power, fashion and kindness to the environment.
Just in time for the new school year, students can get great deals through the HP Academy program. Student discounts are being offered on the latest HP notebook PCs and printers as well as all the accessories and software that students will want to customize their technology experience. 

Sleek HP PCs are designed to match busy lifestyles without breaking the bank
• The HP Pavilion dv2z is ideal for the student on the go. Less than 1-inch thin and starting at 3.81 pounds, the dv2z won’t weigh down backpacks.
• The HP Pavilion dv6t offers the latest digital entertainment features and mobile technologies in a stunning design that balances performance and mobility.
• The HP Pavilion dv3t brings the latest in entertainment and performance in a stylish, highly mobile design. Extended battery life and a full range of connectivity options make it ideal for students who want a notebook PC that suits their needs both in and outside the classroom.
Affordable printing solutions help students go green at every stage
• The HP Photosmart Plus All-in-One wirelessly prints photos, web content and everyday documents from class schedules to homework assignments. Available Aug. 1, this ENERGY STAR� qualified printer also uses 30 percent less energy than its previous model.
• HP Photosmart C4780 All-in-One is a versatile wireless printer that offers an ideal balance of features at an affordable price. Using a color display with an HP TouchSmart frame, this printer delivers lab-quality photos, everyday prints, copies and photo reprints all without a PC and it uses ink cartridges made from at least 50 percent recycled plastic.
• Students on a budget will enjoy the most affordable HP Deskjet and HP Officejet printers:
o The HP Deskjet D1600 is an easy-to-use, reliable printer made from 25 percent recycled plastic that delivers laser-quality prints at a low price.
o Students can keep their printing costs low without giving up professional print quality with the HP Officejet 6000, a high-performing device that delivers up to 40 percent lower cost per color page and energy use over competitive laser printers.
All of these printers are part of the HP Eco Solutions program and carry the HP Eco Highlights label, which makes it easy for students and parents to identify features that help reduce their environmental impact, including ENERGY STAR qualification, paper-saving options and use of recycled content.
HP launches How Far Can You Go? campaign
To further strengthen its relationship with African-American consumers and small and midsize businesses, HP has launched the How Far Can You Go? campaign, which is designed to celebrate the amazing possibilities that are being realized with HP technology. Students can develop videos of how HP technology is helping bring their campus years to life and even get classmates in on the act. Videos can be uploaded to and shared with family and friends.
In addition, HP has African-American themed templates at the HP Creative Studio, a free service that helps consumers design, edit and publish professional-quality output. Templates include cards, stationery and scrapbooks. Family members can capture precious memories of family reunions and even create customized recipe cards. 

HP demonstrates commitment to African-American students and schools
HP’s long-standing commitment to African-American students and institutions of higher learning is demonstrated through its education programs. HP’s grants for secondary and higher-education institutions help improve student achievement by using technology to redesign the learning experience. Since 2003, several historically black colleges and universities (HBCUs) have implemented innovative technology and improved teaching and learning for students as recipients of these awards. 

Many HBCUs have been recipients of higher education HP Technology for Teaching grants, a social investment program that has grown and is now called the HP Innovations in Education initiative. Winners have included: Claflin College, Elizabeth City State University, Florida A&M University, Howard University, Norfolk State University, North Carolina A&T University, North Carolina Central University, Prairie View A&M University, and the University of Arkansas at Pine Bluff. More information is available at 

Howard University has been seeing the student benefits of HP technology in the classroom. With its HP Technology for Teaching grant, faculty in the Electrical and Computer Engineering Department created a Mobile Studio using HP tablet PCs in certain engineering courses. The goal was to create a more flexible learning environment by breaking down barriers between lecture and lab. 

With the Mobile Studio environment, we were able to provide greater flexibility in student learning, enabling students to learn in any physical environment, no longer restricted by facilities and special equipment, said Charles Kim, professor, Howard University. The motto is lecture in lab, lab in lecture, anywhere anytime. In the first year alone, the number of A and B grades doubled and faculty witnessed better attitudes and more enthusiasm for the courses. 

About HP
HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP is available at
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