Senior Vice President
Media Services & Product Strategy
1-954-474-8833 ext. 248
Directing Business Wire's international media relations team to expand the reach of client's news to media and other influencers worldwide
(BLACK PR WIRE) (July 20, 2009) CHICAGO--(BUSINESS WIRE)-- Raschanda L. Hall, has been promoted to the position of Global Media Relations Manager at Business Wire. Hall has been with Business Wire for more than nine years in various media relations positions.
In her new role, Hall will lead the largest, dedicated, worldwide media relations team in the wire industry, leveraging their relationships with external audiences and influencers. Hall's focus will be on strategies to further establish and expand Business Wire's media reach and advantage to both traditional and social media audiences.
"Raschanda exemplifies Business Wire's commitment to dedicating our best people and resources to media relations as a vital component to the services we provide on behalf of our members to the media in this quickly evolving communications environment." said Laura Sturaitis, Business Wire's SVP Media Services and Product Strategy. "Raschanda's experience and her long-time professional relationships with traditional and new media, as well as journalism organizations demonstrate her ability and vision to bring together the best of print, broadcast, online and social media for the benefit of both audiences we serve at Business Wire, our members and those who communicate our client's news to their viewers, listeners, readers, subscribers, friends, fans and followers, wherever they are and whatever language they speak."
Hall works closely with journalism organizations and has served on the boards of the National Association of Black Journalists (NABJ), the Black Public Relations Society of Chicago and The Publicity Club of Chicago (PCC) She has been a sought after speaker and panel moderator on topics such as media relations best practices and social media tools for communicators.
Prior to joining Business Wire, she worked as a Field Producer and Studio Crew Supervisor for Fox and WB affiliates in San Antonio, TX. Hall earned her BA in Mass Communications from Dillard University in New Orleans, LA.
You can follow Hall on Twitter: http://twitter.com/raschandahall and on LinkedIn: http://www.linkedin.com/in/raschandahall
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.ï¿½
Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.
Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.
Business Wire is a Premier Partner with Black PR Wire.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6010562&lang=en