Industry Veteran and Former Vibe Executive Returns
( BLACK PR WIRE) ( August 25, 2009) NEW YORK--(BUSINESS WIRE)-- The Vibe Lifestyle Network, who recently acquired Vibe and Vibe.com announced that publishing veteran Jermaine Hall will serve as Editor-in-Chief of the re-launched Vibe and Vibe.com properties. This marks a new combined strategy for the Vibe brand and allows for a consistent voice across all Vibe brands.
A veteran publishing and on-line executive with extensive experience in pop culture, music and fashion, Hall returns to Vibe after serving most recently as Editor-in-Chief of King Magazine, where he almost doubled circulation and developed content alliances with AOL’s Black Voices as well as leading the title to its greatest growth during his tenure. Prior to that, Hall served as Music Editor at The Source, developing relationships with talent, discovering new music trends and selecting cover subjects.
Hall started his publishing career at Vibe Magazine, where he served as Webmaster from 1997 1999, developing original online content that complemented the magazine’s editorial direction in addition to writing exclusive articles for print and on-line.
Jermaine Hall was a natural choice as Editor-in-Chief for Vibe, having been a part of the initial success of the brand, said Brett Wright, Co-CEO and Chief Creative Officer of the new Vibe organization. I worked with Jermaine almost 10 years ago and have watched him become one of the most respected and sought after journalists in entertainment.
Hall will immediately step in as Editor-in-Chief and be involved in decision making for all editorial aspects of the magazine and digital properties including the highly anticipated November/December Holiday issue under new management as well as Vibe.com immediate re-launch.
"I'm excited to come back to Vibe and honored for the opportunity to bring the brand back to it’s much deserved and highly respected status among both consumers and advertisers," said Hall. "I am also thrilled to be working with Len Burnett again and to be a part of the bigger team at The Vibe Lifestyle Network. I have no doubt we will create compelling and cutting edge content as we did back in the day.
Vibe has been a powerhouse brand in the music and entertainment space for the last 16 years. Vibe always known for cutting edge editorial and images that help define the lifestyle culture of the hip-hop movement will continue that mission. Vibe was recently acquired by The Vibe Lifestyle Network in August of 2009. Vibe.com re-launches in late August and Vibe Magazine is set for a November issue and quarterly issues in 2010.