Series of National Events to Target African American Tastemakers
(BLACKPRWIRE) (September 2, 2009) NEW YORK--(BUSINESS WIRE)-- Uptown Magazine, the only luxury lifestyle magazine for the affluent African American consumer, today announced "The Art of Taste," a marketing partnership with Buick introducing the new 2010 Lacrosse luxury sedan to affluent African American tastemakers at a series of events in NYC, Philadelphia, Chicago and Washington DC in September and October.
"We are thrilled to have Buick as a partner in The Art of Taste," said Len Burnett, Uptown Magazine Co-Founder and Group Publisher. "Together we will create a luxurious experience introducing the Buick Lacrosse to affluent African Americans, who demand both luxury and style in their choice of ride."
Each of the events, hosted at upscale lounges, will offer an immersive sensory experience of music, culinary arts and entertainment, with Buick Lacrosse as the automotive centerpiece of the evening. Chef Marcus Samuelson will create a menu of gourmet passed hors d'ouevres from his latest cookbook American Table.
The Lacrosse will be guest of honor at the events, welcoming guests outside each venue, and displayed prominently inside. Lacrosse brand ambassadors will offer guests tours of the Lacrosse's unique features and luxury accoutrements including the completely redesigned interior and exterior.
"Buick’s long heritage of design and quality continues with the new Lacrosse luxury sedan arriving in dealerships now, said Steve Rosenblum, general director of Buick advertising and promotions. Partnering with Uptown Magazine allows us to place Lacrosse in the right environment with an audience that appreciates where we’ve been and where we’re headed.
The Art of Style events will be prominently featured in upcoming issues of Uptown Magazine and www.uptown-life.net.
About Uptown Media
Founded in 2004, Uptown Media Group is the only luxury lifestyle company targeting the Affluent African American (AAA) Market. UPTOWN Magazine affords luxury purveyors the broadest access to this highly sought-after male and female demographic. Uptown Media Group, LLC offers both traditional and innovative strategies, including UPTOWN Magazine (published bi-monthly with NYC, Chicago, Atlanta, Washington DC, Charlotte and National editions), UptownLife.net, the interactive website, Uptown Social event updates and Uptown's signature events. UPTOWN Magazine is available by subscription at www.uptownlife.net and on national newsstands, including Hudson News. UPTOWN Magazine, a toast to Luxury, Lifestyle and Living.
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