For Immediate Release
November 19, 2009
Contact Information

Karina Diehl
Cordy & Company
Sylvia Cordy

(BPRW) Coors Light Invites Fans to Experience The Zone at the 2009 Florida Classic

In Addition to Excitement and Prizes, Coors Light Will also Present Scholarship Funding at the 30th Anniversary of this HBCU Football Classic Weekend

(BLACK PR WIRE) (November 19, 2009) GOLDEN, Colo. & MILWAUKEE--(BUSINESS WIRE)-- Coors Light will create game excitement at the 30th Annual Florida Classic, for fans 21 and older, with the Florida Classic FanFare-Coors Light Zone. The Zone, which will be open on game day, November 21 from 9:00 a.m. until 2:00 p.m., features an interactive EA Sports MADDEN gaming center.

The Florida Classic, in which the Florida A&M Rattlers take on the Bethune-Cookman University Wildcats at the Florida Citrus Bowl Stadium this Saturday, is the main attraction during an entire weekend of cultural, educational and athletic events beginning Thursday, November 19.

Continuing its support of the HBCU, Coors Light will present funding for scholarships to both schools during the Steve Harvey Meet & Greet, Friday at the Amway Arena. Coors Light has supported higher education and the mission of Historically Black Colleges and Universities since 1986, said Jacqueline Johnson, Multicultural Brand Marketing manager for MillerCoors. Part of our ongoing commitment to the HBCU community is to help students realize their full potential.

Fans can start their weekend fun at the Coors Light Classic Kickoff Celebration at Urban Flats in downtown Orlando on Thursday, November 19, at 9:00 p.m. At this event, which is free to the public, Coors Light models will greet and register guests to win a Coors Light Mountain Bike, a 42" plasma television, and tickets to Saturdays game. For more information about Coors Light and the Florida Classic, go to

About MillerCoors:
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the companys premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories.

MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugels craft brewery in Chippewa Falls, WI, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create Americ’s best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.