For Immediate Release
March 17, 2010
Contact Information

Hispanic Public Relations Association
John Echeveste
626-403-3200, ext. 212
Lourdes Rodriguez
626-403-3200, ext. 211
Angela Sustaita-Ruiz
Hispanic PR Blog

(BPRW) Hispanic Youth Marketing Takes Center Stage on Newly Expanded Agenda of Hispanic PR & Social Marketing Conference, May 10-12 in Dallas

- National conference now features 20 professional development sessions, including four exclusively devoted to marketing to new generation Latinos, McDonalds, The Jeffrey Group and VPE Public Relations join as sponsors of the conference -

(BLACK PR WIRE) DALLAS, TX – Hispanic youth marketing best practices is the focus of four new sessions added to the professional development agenda of the Hispanic PR & Social Marketing Conference, May 10-12 in Dallas, TX. The conference, a co-presentation of the Hispanic Public Relations Association (HPRA) and the Hispanic PR Blog, now features an amazing 20 sessions of training.

“Our conference now represents the ultimate annual marketers’ boot camp for a wide range of topics related to Hispanic PR and social marketing,” said Manny Ruiz, conference organizer and publisher of the Hispanic PR Blog. “Our new case study-driven sessions on marketing to Latino youth strengthen our convention’s unique value proposition.”

The new sessions include case study focused presentations by the U.S. Army, Microsoft Zune and Major League Soccer. These sessions join a fourth one featuring Latino urban youth marketing expert Fred Sotelo. The full conference agenda with days and times will be unveiled on Wednesday, March 17 at

The convention is taking place at the Sheraton in downtown Dallas and features senior multicultural PR speakers from such corporations and organizations as General Mills, Walmart, UnitedHealthcare, Microsoft, the US Army, Qwest Communications, State Farm, Southwest Airlines, McDonalds, Major League Soccer, Verizon, the NBA, the American Heart Association, the American Diabetes Association and the National Pork Board, among others.


New conference sponsors include McDonalds, The Jeffrey Group and VPE Public Relations. They join current title sponsors Fleishman Hillard, Telenoticias and RL Public Relations. The official airline of the conference is Southwest Airlines. Supporting sponsors include PR Newswire, Cision, the Hispanic Communications Network and the Dallas Conventions and Visitors Bureau. Media partners are the National Association of Hispanic Publications, Latino Leaders Magazine, My Latino Voice and Black PR Wire.

Conference sponsorship information is available by contacting show director Ray Bianchi at, calling (305) 600-4878 or visiting our web site at To sign up for conference-related Twitter headlines subscribe at


The 2010 agenda of this first annual convention has been organized by a national advisory board consisting of: Cruz Flores (Qwest Communications), Olga Romero (Southwest Airlines); Cristina Alfaro (McDonald’s); Jorge Diaz de Villegas (Fleishman); Aymee Zubizarreta (State Farm); Armando Azarloza (The Axis Agency); Alfredo Padilla (Comerica Bank), Ivette Zurita and Lourdes Rodriguez (Hispanic Public Relations Association); Stephen Chavez (Ketchum); Monica Talan (Univision); John Echeveste (VPE Public Relations), Romina Bongiovanni (Edelman Multicultural); Bernadette Morris (Black PR Wire); Rosa Alonso (My Latino Voice); Mario Flores (Sportivo/RL Public Relations); Deborah Charnes (Bromley) and Eric Baca (Latino Leaders Magazine).


HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit


Founded by Multicultural PR veterans Manny Ruiz, former CEO of Hispanic PR Wire, and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog ( is the PR industry’s premier source for news and views focused on Hispanic PR and social marketing. The blog and its accompanying daily newsletter Hispanicize feature columns, stories, white papers, job postings, calendar events and more.