Black Women are Invited to be Pampered, Encouraged and Become the New Face of a National Ad Campaign

(BLACK PR WIRE) Cincinnati, OH September 9, 2010 — Procter & Gamble’s My Black is Beautiful LIVE! Arrives to Houston Saturday, September 11, 2010 and will be at the Reliant Center from 11:00 a.m. to 5:00 p.m. This beauty & wellness event invites thousands of local females to enjoy complimentary services, such as:


• Olay Facials
• Pantene Hairstyling
• CoverGirl Queen Collection Makeovers
• Crest Pro-Health Screenings
• Always Spoken word Let it Flow Lounge
• Secret Wellness Pavilion
• Massages
• Full Manicures

The event will feature performances from Hip-Hop pioneer, MC Lyte, and R&B/Jazz singer, Leela James. As well as, a new and exciting component: a national model search casting call. Auditions will take place throughout the day, where eight (8) semi-finalists will be chosen to advance on to the finals. The final 2 will be featured in a national ad campaign for the brand and appear in Season 3 of the My Black is Beautiful TV show.

“Our hope is that this year’s event will encourage more conversations among African American women about perceptions and realities of black beauty within our society. “said Kisha Mitchell Williams, P&G Multicultural Brand Manager. “We believe that bringing My Black is Beautiful LIVE! to Houston and conducting a model search in this wonderful city is the right move to convene and elevate African American women.”

The My Black is Beautiful initiative is a national movement established to celebrate African-American beauty and encourage black women and girls to define and promote their own beauty standard. One of the primary goals of the brand is to inspire future generations to adopt a new mindset in how they view themselves and uplift the way African American women are portrayed in mainstream culture. The integrated, multi-brand initiative is supported by Crest Pro-Health, Pantene, CoverGirl Queen Collection, Olay, and Always.

For more information about the My Black is Beautiful movement, please visit www.myblackisbeautiful.com, join our Facebook fan page or follow us on Twitter at http://twitter.com/MBIBMovement.

About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Actonel, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun and Fusion. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About the Model Search
Recognizing that beauty and self-confidence are intrinsically linked, Procter & Gamble created My Black is Beautiful to ignite and support a sustained national conversation by, for and about black women that we believe will serve as the catalyst for a movement that affects positive change in the way they are reflected in popular culture. That’s why we are launching a search to find women who love My Black is Beautiful and who represent the indomitable spirit, resilience and inspiration of African American women’s true collective beauty. The top prize is a chance to be the next My Black is Beautiful model and appear in a magazine ad and appear in an episode of Season 3 of the My Black is Beautiful TV show.

As part of the My Black is Beautiful LIVE events, live casting calls will occur in:

Houston
Saturday, September 11
Reliant Convention Center

New York
Saturday, September 18
Metropolitan Pavilion