For Immediate Release
September 14, 2010
Contact Information

Tiffany Hawkins, PR Manager
NYC Office:212-336-9772

(BPRW) Procter & Gamble's My Black is Beautiful Brings It's LIVE! Experience to New York City for the First Time Ever""Saturday, September 18, 2010

(BLACK PR WIRE) (September 14, 2010) 

WHO: Available for Scheduled Interviews:
MC Lyte, Hip Hop Pioneer and Activist
Leela James, R&B Singer

Available for Scheduled Interviews:
Kisha Mitchell Williams, Multicultural Brand Manager, P&G
Pamela Rhett, Assistant Multicultural Brand Manager, P&G

WHAT: The My Black is Beautiful LIVE! event is coming to New York City for the first time, September 18, 2010. Thousands of female attendees are invited to enjoy complimentary massages, manicures, facials, hairstyling and mini makeovers by the beauty experts of Pantene, Olay and CoverGirl Queen Collection. The My Black is Beautiful initiative is a national movement created to celebrate African-American beauty and encourage black women and girls to define and promote their own beauty standard.

The event will feature performances from Hip-Hop pioneer, MC Lyte, and R&B singer, Leela James; as well as, the opportunity to participate in our national model search. Auditions will take place during the day and eight (8) semi-finalists will be chosen to advance on to the finals. The winner will be featured in a national ad campaign for the brand.

My Black is Beautiful LIVE! is FREE. Online pre-registration is required as capacity is limited. Attendees must be 18 years of age or older to attend.

WHEN: My Black is Beautiful LIVE arrives in New York, NY on Saturday, September 18, 2010 from 11:00 a.m. to 5:00 p.m. at the Metropolitan Pavilion, 125 West 18th Street. New York, NY 10011

For more information about the “My Black is Beautiful” campaign, please visit, join our Facebook fan page or follow us on Twitter at