Maiya Hollie, Public Relations
Nationally Syndicated Radio Host, Philanthropist Tom Joyner Has Championed His ‘Take A Loved One To The Doctor Day’ Health Initiative from April to September 2010 Ending With A Six City Live Broadcast and Free Health Fairs
( BLACK PR WIRE) Dallas, TX – September 23, 2010 – Tom Joyner, host of the nationally syndicated Tom Joyner Morning Show, in collaboration with AARP, culminates his national health initiative ‘Take a Loved One to the Doctor Day’ with scheduled live broadcast events and activities on Tuesday, September 28, 2010. The ‘Take a Loved One to the Doctor Day’ health initiative, started by Joyner in 2002, aims to improve health consciousness among minority groups, especially the African American community.
“Having a quality lifestyle means living healthily for as long as we can,” says Joyner. “The ‘Take a Loved One to the Doctor Day’ campaign in collaboration with AARP reminds us that going to the doctor, working out, and eating right are necessary tools for a longer, happier, healthier life.
Joyner and the morning show crew, who reaches an audience of more than eight million weekly in over 100 markets, will highlight ‘Take A Loved One to the Doctor Day’ activities with morning show personalities broadcasting live from Atlanta, Detroit, Kansas City, Philadelphia, Raleigh and Washington DC. In conjunction with The Tom Joyner Morning Show and AARP, this year’s national supporters include Eli Lilly, United Healthcare, the Academy for Educational Development, Susan G. Komen Circle of Promise and Crest Pro-Health.
“Preventive care is incredibly important for older African-Americans because it helps us catch potential health problems early,” said Edna Kane-Williams, AARP vice president for multicultural markets. “Living healthy is a big part of living your best life, which is something AARP wants to help everyone over 50 do. We’re happy to work with Tom to shine a spotlight on this issue and hope folks will take action next week.”
Additionally, due to the increased focus on the various health issues that disproportionately affect African Americans, as well as the continued concern for Blacks to receive quality specialized healthcare from medical professionals who are trained to treat those illnesses that affect the Black community the most, this year’s campaign will offers listeners a unique opportunity. During the entire live broadcast on Sept 28th, thanks to a TJMS partnership with the Ohio State University Medical Center, listeners in any city can receive FREE health and wellness advice from African American physicians by calling 1-866-Joyner-6. Therefore, listeners are not only encouraged to visit any health professional or a health related event in the community held by TJMS affiliates that day, but they can also get answers to some of their most pressing medical questions without the worry of any fees associated with office visits and with the confidence that the medical professional they are speaking with is part of an initiative to specifically address the health and wellness concerns of Black America.
“With this year’s efforts we want to make sure we are educating our community on what it takes to maintain a healthy lifestyle by providing resources from companies that care as well as access to qualified medical professionals who are trained to address the unique needs of our community,” states Joyner.
For more information regarding ‘Take A Loved One to the Doctor Day’ please visit www.BlackAmericaWeb.com .
About Tom Joyner and ‘Take A Loved One to the Doctor Day’
Tom Joyner is a nationally syndicated radio and television personality, philanthropist and entrepreneur whose morning show is heard in more than 100 markets by eight million listeners each week. Known as the “hardest working man in radio,” Joyner is a Radio Hall of Fame inductee, an NAACP President's Award winner, and was bestowed with the prestigious Marconi Award for Network/Syndicated Personality of the Year. ‘Take A Loved One to the Doctor Day’, an initiative created by Tom Joyner in 2002, is designed to reduce the health disparity between African Americans and the general population, improve access to culturally relevant health care information; better educate members of the African American community regarding the benefits of prevention and treatment of serious diseases, and create accountability in the African American community to take a more active role in encouraging loved ones to seek health care. Events and on-air activities will be taking place throughout a six month campaign from April to September, with the official “Take a Loved One to the Doctor Day” kick off on Tuesday, April 6th and the finale on Tuesday, September 28th.
For more information on “Take a Loved One to the Doctor Day,” visit www.BlackAmericaWeb.com.
AARP is a nonprofit, nonpartisan social welfare organization with a membership that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 35.1 million readers; AARP Bulletin, the go-to news source for AARP's millions of members and Americans 50+; AARP VIVA, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.