Carlos Taveras, P&G Multicultural External Relations Manager
Patricia Berlin, PR Director
NYC Office: 212-336-9745
Tiffany Hawkins, PR Manager
NYC Office: 212-336-9772
Procter & Gamble's My Black is Beautiful Series Debuts its Third Season with Provocative Discussions, Fresh Advice and a New Cast Member
( BLACK PR WIRE) Cincinnati, OH November 3, 2010 — Procter & Gamble (P&G) (NYSE: PG) announced that its successful My Black is Beautiful television series will return to BET Networks for a third season Sunday, November 7, 2010 at 12:30P.M EST. The show is an extension of P&G’s My Black is Beautiful campaign, which celebrates the diversity of African-American women and encourages black women to promote their own beauty standard.
Hosted by actress/comedienne Kim Coles and TV personality Alesha Renee, the six-episode show is excited to welcome its newest cast member, actress Vanessa Williams. This dynamic trio will use their varying life experiences to deliver energetic, relevant and informative half-hour series that will present a national forum for black women to talk about their most important beauty, health and quality-of-life matters.
BET is the #1 media and entertainment vehicle reaching African Americans” said Kisha Mitchell Williams, P&G Multicultural Brand Manager. “The network is the perfect media partner for the My Black is Beautiful TV series to continue helping women express their true and best self to the world”
The premiere episode will feature a guest appearance from songstress Ledisi and focuses on the diversity and maintenance of black hair. Throughout the season, the show will feature a host of experts giving tips and practical advice on how to embrace curves; how to remain fashionable on a budget; dating; money management; and landing the job of their dreams. Segments of the six shows will also feature content from the My Black is Beautiful LIVE! 2010 stops in Atlanta, Houston and New York City. During each LIVE! event, attendees were treated to makeovers, live entertainment and also provided the opportunity to participate in a national model search to be the new face of the My Black is Beautiful advertising campaign. The new faces will be revealed on the show this season.
“BET Networks has had a strong partnership with Procter and Gamble for many years, and we’re proud to utilize our unparalleled connection and engagement with African American women for the My Black is Beautiful television show” said Louis Carr, President BET Media Sales. “We look forward to partnering with the My Black is Beautiful movement on this kind of positive, uplifting programming for many years to come”
The My Black is Beautiful movement is supported by Crest , Pantene Pro-V, CoverGirl Queen Collection, Olay, Always and Secret.
For more information on the My Black is Beautiful series, please visit www.myblackisbeautiful.com and www.bet.com, join our Facebook fan page at http://www.facebook.com/mbib or follow us on Twitter at http://twitter.com/MBIBMovement
About My Black is Beautiful
The My Black is Beautiful initiative is a national movement established to celebrate African-American beauty and encourage black women and girls to define and promote their own beauty standard. One of the primary goals of the brand is to inspire future generations to adopt a new mindset in how they view themselves and uplift the way African American women are portrayed in mainstream culture. The integrated, multi-brand initiative is supported by Crest Pro-Health, Pantene, CoverGirl Queen Collection, Olay, and Always.
For more information about the My Black is Beautiful movement, please visit www.myblackisbeautiful.com, join our Facebook fan page at www.facebook.com/mbib or follow us on Twitter at http://twitter.com/MBIBMovement.
About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun, and Fusion. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.