- Community leaders discuss the merging of brands and cause marketing within the urban community -

(BLACK PR WIRE) (November 18, 2010) NEW YORK--(BUSINESS WIRE) -- MSLGROUP, Publicis Groupe’s flagship specialty communications, PR and events network, and its strategic diversity partner Egami Consulting Group launched their Urban Works: Influencer 360 Panel series this week. This first installment focused on philanthropy in the urban community and explored how brands engage with diverse audiences to deliver impactful cause marketing campaigns.

“The event was a remarkable success, as thought leaders provided valuable perspectives and original ideas,” said Teneshia Warner, CEO, Egami. “The panel series helped facilitate a conversation between the top brands in attendance, which include the NBA, and the urban community. As a result, we hope that this conversation will help to initiate impactful cause marketing campaigns that will positively affect urban communities.”

To expand the event’s reach beyond the attendees, it was streamed live on Global Grind where viewers shared the community issues that matter the most. The online community was encouraged to email and tweet their questions for panelists to address. Additionally, BroadCause, a social media platform that accelerates, aggregates and activates passionate communities around cause-based initiatives, is continuing this conversation online all week on the site. The launch of this page reached over 4 million visitors within its first 48 hours.

“This event reinforces the powerful synergy between MSLGROUP and Egami Consulting,” said Caryn Carmer, Senior Vice President and Consumer Practice Director, MSL New York. “As we continue this panel series, we aim to provide even greater insights into the urban community and the unlimited possibilities it holds for marketers.”

MSLGROUP and Egami are also continuing this conversation on Twitter, and invite users to share what issues pertaining to the urban community. Tweet @egamiconsulting #urbanworks. Based on the findings of this panel discussion, MSLGROUP and Egami will co-author a whitepaper to educate the marketing and communications communities further.

About Egami Consulting Group

Egami Consulting Group is an award-winning, WBENC and NMSDC, certified woman-owned minority marketing firm specializing in linking brands to urban and multicultural consumers via inspirational platforms. Founded in 2003 by Teneshia Jackson Warner, Egami provides brands ways to “INSPIRE”, “CONNECT”, and “ACTIVATE” consumers through innovative marketing campaigns, strategic partnerships, custom community programs, and/or new products. Egami leverages insights and its authentic connection to urban culture and multicultural audiences to create unique marketing strategies that ACTIVATE consumers. Egami’s marketing strategies have ranged from working with brands to raise youth voter awareness among urban consumers to integrating new urban products into a client’s portfolio of products. www.egamiconsulting.com  

About MSLGROUP

MSLGROUP is a speciality communications and engagement group that’s one of the world’s top 5 PR and events networks. With more than 2,500 people, its offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences 24 hours a day. Adding affiliates and partners into the equation, MSLGROUP’s reach increases to 4,000 employees in 83 countries. The group offers clients strategic advice, insight-guided thinking and big, compelling ideas – followed by thorough execution. MSLGROUP is Publicis Groupe’s flagship PR and Events network. www.mslgroup.com  

About Publicis Groupe

Publicis Groupe [Euronext Paris: FR0000130577] is the world's third largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is the first global network in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 45,000 professionals. Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty. Media consultancy and buying is offered through the two first ranked worldwide networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and digital marketing led by the two first ranked Digitas and Razorfish networks. Publicis Groupe launched VivaKi to leverage the combined scale of the autonomous operations of Digitas, Denuo, Razorfish, Starcom MediaVest Group and ZenithOptimedia to develop new services, tools, and next generation digital platforms. Publicis Groupe’s specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MS&L Group, the sixth PR and events network, Publicis Groupe expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events, sports marketing and events. Web site: www.publicisgroupe.com

Source: MSLGROUP

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