Marketing / PR
(BLACK PR WIRE) (December 01, 2010) Los Angeles, CA. November 2010 masses of curvy women rushed to the SLS Hotel in Beverly Hills, California for a chance to audition for the launch of PZI Jeans LisaRaye Collection Model Search. Over 3000 women applied and approximately 800 women made it to the final casting. Women of all shades, colors and hourglass curves turned out in hopes of being selected as the final ten models/ambassadors chosen to launch the PZI Jeans LisaRaye Collection, slated to premier Summer 2011.
LisaRaye is an actress and the star of “LisaRaye: The Real McCoy”, TV One’s number one rated show. LisaRaye is also a model and businesswoman known for her beauty, charm and stylish white wardrobe. After trying on a pair of PZI Jeans and discovering a jean that finally fit her curvy body, LisaRaye decided to collaborate with PZI Jeans to create a white collection of denim to fit women with hourglass curves. PZI Jeans are engineered for women with more in the hips and rear and a smaller waistline. The merger of PZI Jeans, being the ultimate fit in denim for the woman with curves and LisaRaye a sexy curvy celebrity, creates a business opportunity beyond reproach.
LisaRaye was overwhelmed with the response of the women who came out to audition and the women were equally overwhelmed and exuberant about her presence. The women’s faces lit up as LisaRaye used her wow factor to introduce the PZI Jeans LisaRaye Collection. Trying to reduce over seven hundred women down to ten was a challenge. The final ten girls were excited beyond belief. “We knew LisaRaye was the right fit for us, she embraces the beauty of her curves and has the personality to make every woman embrace the beauty of her shape. The response and turn out verified we were right on point with LisaRaye”, states Dan Jason, President and Co-Founder.
“Clearly there is a demand for women with curves in the fashion industry and we have known that for the past nine years that we have invested in providing jeans to women that finally fit. Model calls on the East Coast for women with curves are popular, so to come to Los Angeles and have such an amazing response, lets us know that women who may not be a size two or four have confidence and are excited about a model search for real women with real curves”, states Claire Jason, Vice President and Co-Founder.
The PZI Jeans LisaRaye Collection will give women the option to wear white jeans and to finally have jeans that fit!
About PZI Jeans:
PZI Jeans was founded in 2001 and are based in Atlanta, Georgia. Attorneys, Dan and Claire Jason are Co-Founders of PZI Jeans. PZI Jeans are designed specifically to fit the woman with a streamlined waist, fuller hip and curvy bottom. PZI Jeans are available at select Macys, online at www.pzijeans.com, Military Exchange Online Mall, and various other Retail Stores. PZI Jeans are available in size 4 – 18 and are offered in multiple inseams to give the ultimate fit for shape and height. Reasonably priced quality fashion denim from 69.00-129.00. For more information on PZI Jeans, log onto www.pzijeans.com.