For Immediate Release
February 25, 2011
Contact Information

Laura Lewis
Procter & Gamble

Suzanne Matulay


- The First 500 Parents and Teachers Taking Bounty's Clean Schools Pledge Will Receive Free Cleaning Supplies for America's Classrooms now through March 4th -

(BLACK PR WIRE) – CINCINNATI, February 22, 2011 – At New York City’s PS 208 Alaine L. Locke in Harlem business mogul and mother of three Kimora Lee Simmons announced the launch of the Make a Clean Difference Pledge on Friday, February 18, 2011. Beginning on Valentine’s Day, the Procter & Gamble Company’s (NYSE: PG) Bounty® brand began the “We Love Our School” campaign activating parents and volunteers at 1,000 schools across the country to join in a classroom clean up and address the need for more in-room cleaning supplies for teachers. With the help of Simmons and dozens of local volunteers at the Alaine L. Locke School, Bounty opened up its “We Love Our School” clean-up campaign nationwide.

“I was thrilled to be able to join Bounty in bringing a little bit of ‘fabulosity’ to the Alaine L. Locke School in Harlem as part of ‘We Love Our School’ Week,” said model, mogul and mom Kimora Lee Simmons. “As a mother of three, and with a passion for fashion and design, I’m always encouraging my children’s creativity through hands-on learning. It’s a great opportunity to be able to help improve the learning environment for these students, and I hope that parents and teachers will get involved to better the classrooms in their own communities.”

The Make a Clean Difference Pledge hosted at Bounty’s Facebook page ( allows parents and teachers to submit their schools to support clean, creative learning environments for children. Schools that make the pledge between February 18 and March 4 will automatically be entered in Bounty’s “We Love Our School” sweepstakes for a chance to win a celebrity-designed $50,000 school makeover. The first 500 schools to take the pledge will also receive a Bounty Clean Kit with enough Bounty and Mr. Clean product to clean all of their classrooms, along with a cleaning checklist.

For information on the “We Love Our School” sweepstakes and Bounty’s Make a Clean Difference initiative, Kimora taped this special message for parents and teachers To learn more about Bounty, visit

About Bounty
Bounty has been America’s most popular paper towel for more than 30 years. In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Fun Prints. Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. For more information on Bounty, visit

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.