For Immediate Release
August 02, 2011
Contact Information

Lisa Sperling
M&M Products Company
(770) 736-3573

(BPRW) From Emotional Big Chop to Damaged-Hair Survival Tips, Sofn'free Creates Free Online How-To Video Series

(BLACK PR WIRE) -- ATLANTA (August 2, 2011) -- To provide professional guidance on common hair-care concerns among African-American women, the maker of Sofn'free GroHealthy products has created its first series of how-to online videos. Now available on the Sofn'free YouTube and Facebook accounts, the six new videos speak primarily to the natural hair enthusiast but also advise women with relaxed hair. Sofn'free's in-house stylist and Director of Education Will Williams appears in each clip, accompanied by a handful of stylists who joined him for the taping at Atlanta's GlamBar, a full-service salon currently featured in Essence magazine's August 2011 issue. Together, the professionals instructed women on the basics and intricacies of attaining and maintaining healthy hair at home. Topics encompass the process of transitioning to natural hair, repairing damage, choosing hairstyles, and even caring for hair extensions. 

Those who functioned as hair models qualified as genuinely in-need of a "soft and free" hair intervention -- meaning they needed help breaking free from their hair anxieties and learning how to make their hair soft, healthy and manageable. "Our models walked into GlamBar with hair insecurities and frustrations and left with a newfound confidence and awareness of what their hair needs," said Williams, whose take on textured hair is that once it is healthy, its curls and coils present welcomed versatility, not limitations. "We went through a whirlwind of emotions and in the end were all fulfilled." Although African-American women are twice as positive about their beauty than women in the general market, according to Essence's Smart Beauty V study, research from ShopSmart, the publisher of Consumer Reports, found that only 60 percent of all women are happy with their hair. 

The key to Sofn'free's formulas that make hair happy and healthy is its natural-based ingredients, namely oils derived from Italy's green olives, Morocco's Argan nuts and Omega-3 rich Sacha Inchi seeds from Peru. Created with milk protein and vitamins A and E, the products make managing hair easier. 

M&M Products Company, the maker of Sofn'free GroHealthy, thanks GlamBar owner Sabrina Peterson for allowing the company to tape its instructional videos at her bustling salon. More about M&M and its products can be found online at More about Sofn'free and its nearly 30-year heritage in the ethnic hair-care market can be found under its branded Facebook, Twitter and YouTube accounts.