For Immediate Release
August 23, 2011
Contact Information

Jaclyn Whiddon
TRC Consulting Group

(BPRW) The 2011 Blue Cross and Blue Shield of Florida Classic Launches "Your Classic Moments" Promotion While Making Plans To Be Bigger And Better

(BLACK PR WIRE) – Orlando, Fla. (AUGUST 22, 2011) – Florida A&M University President Dr. James Ammons and Bethune-Cookman University President Dr. Trudie Kibbe Reed today announced the “Your Classic Moments” promotion in support of the 2011 Blue Cross and Blue Shield of Florida Classic weekend.

The campaign encourages fans of the traditional rivalry to share their favorite moments from past Classics, on or off the football field. Eligible fans will have multiple opportunities to win prizes related to the Florida Classic weekend, culminating in a grand prize vacation trip for four to Orlando.

“The Blue Cross and Blue Shield of Florida Classic is more than just a game to those who attend annually,” said Dr. Reed. “It’s the equivalent of a family reunion and we want to hear about some of these memories that keep fans coming back.”

The “Your Classic Moments” contest is open to all fans ages 18-and-up and consists of bi-weekly giveaways from August 22 through October 28. Anyone can enter by visiting and filling out the form to share their favorite Classic moments from past years. After a week, the best four entries will be selected and shared on the Official Florida Classic Facebook page – – where fans can vote on who deserves the prize.

Every entrant in the bi-weekly contest will also be entered into a random drawing for the grand prize – a Florida Classic weekend vacation package for four including four tickets to the Blue Cross and Blue Shield of Florida Classic game, four tickets to the Florida Blue Battle of the Bands, parking passes to both the game and the Battle, two hotel rooms for two nights each (Nov. 18 and 19), a $200 gas card and a $200 voucher for official Blue Cross and Blue Shield of Florida Classic merchandise.

Fans can increase their odds in the random grand prize drawing by connecting with the Florida Classic via social media. Everyone is eligible to enter up to four times by October 28:

1. By submitting at least one Classic Moment at
2. By posting a photo of themselves in school colors to the Official Florida Classic Facebook page at
3. By following @Florida_Classic on Twitter and sending the game a message with the #classicmoments hashtag.
4. By texting either “RATTLERS” or “WILDCATS” to 88222 to sign up for SMS game updates

In addition to the engaging promotion, plans are underway to ensure that several improvements are made inside and outside Florida Citrus Bowl Stadium where the Blue Cross and Blue Shield of Florida Classic takes place. Some of the concerns voiced by the fans -- which includes the likes of parking, safety and enhanced family activities around the stadium, improved restroom facilities and shuttle services -- are being reviewed and addressed by a consortium of officials from FCSports, the City of Orlando and Orange County.

“Both universities and Florida Citrus Sports are committed to making the Blue Cross and Blue Shield of Florida Classic weekend one of the safest, most fun-filled experiences our fans can have,” said Dr. James Ammons, President of FAMU. “To accommodate that, the lines of communication between those running the game and the fans is key and we believe this promotion is just another extension of that. We are listening to what the fans want, and we want to hear what they love about this great game and the surrounding events.”