Procter & Gamble
- 50 Exceptional Young Black Girls Chosen for Two-Week Life Skill and Personal Development Summer Camp Experience -
(BLACK PR WIRE)–CINCINNATI--(BUSINESS WIRE)--My Black is Beautiful’s Imagine a Future initiative continues its mission to impact the lives of one million black girls through the sponsorship of the Black Girls Rock! Queens’ Camp for Leadership and Excellence. Fifty dynamic young women between the ages of 13 through 17 will have the opportunity to participate in a once in a lifetime residential camp experience over two weeks ending on August 4th. Procter & Gamble’s My Black is Beautiful launched the Imagine a Future initiative on July 5th during Essence Music Festival in partnership with Black Girls Rock! (BGR!) and UNCF.
“The Imagine a Future initiative represents one of the most exciting, purpose-inspired undertakings for P&G and My Black is Beautiful,” said Verna Coleman-Hagler, Procter & Gamble, Brand Manager. “We’re thrilled to be the title sponsor of the BGR! Queens Camp for Leadership and Excellence and with our partners BGR! and UNCF, we’ll continue to support and uplift young black girls with opportunities and tools that inspire them to be their best.”
Camp participants are chosen based on a rigorous application process that includes a personal video, personal and academic references and exhibition of strong leadership qualities. Located in idyllic Hudson, New York area, BGR! Camp combines expected summer camp experiences such as swimming and horseback riding with practical and life skills workshops on personal finances, public speaking and college preparation. Through these activities the camp will foster the mission of MBIB and BGR! to promote self-confidence, leadership, sisterhood and community service amongst young African-American girls.
“By collaborating with My Black is Beautiful’s Imagine a Future on the second annual Queens’ Camp for Leadership, we’re helping a special group of girls learn long-lasting skills, gain self-confidence and build lasting relationships,” said Beverly Bond, founder and executive director, Black Girls Rock! “At BGR!, our motto is ‘We See Possibilities’ and with partners My Black is Beautiful’s Imagine a Future and UNCF, I can confidently say we not only see possibilities, but we create them!”
The MBIB campaign launched six years ago to fuel a national conversation about African-American beauty while encouraging women to become catalysts for change in their communities. The campaign has proved successful in building an engaging online and offline community of black women that celebrate everything that makes them truly beautiful.
To learn more about Image a Future initiative and MBIB activities, consumers are encouraged to visit: www.myblackisbeautiful.com or www.facebook.com/mbib. Consumers can also join the movement on Twitter @MBIBMovement.
About Procter and Gamble
P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About BLACK GIRLS ROCK!
Founded by celebrity DJ and Philanthropist, Beverly Bond, BLACK GIRLS ROCK!™ is dedicated to promoting positive images of women of color in mass media. BLACK GIRLS ROCK!™ Inc., is a 501(c)(3) nonprofit organization, that has been dedicated to the healthy development of young women and girls since 2006. BLACK GIRLS ROCK!™ Inc. seeks to build the self-esteem and self-worth of young women of color by changing their outlook on life, broadening their horizons and helping them to empower themselves. For additional information on BLACK GIRLS ROCK!™, visit www.blackgirlsrock.org.