For Immediate Release
August 14, 2012
Contact Information

Karina Diehl (press contact only)
Flowers Communications Group
Laurice Shelven (press contact only)

(BPRW) Coors Light Kicks off College Football Season with "Experience a Classic Sweepstakes"

- Coors Light Continues Longstanding Support of Historically Black Colleges and Universities and this year featuring the *Super Cold Drumline -

(BLACK PR WIRE)--CHICAGO--(BUSINESS WIRE)--Coors Light kicks off the Historically Black Colleges and Universities (HBCU) Football Classic season, with the Super Cold Drumline and the “Experience a Classic Sweepstakes.” Football fans ages 21 and older can enter daily at for a chance to win an all-access, VIP fly away trip to a Coors Light-sponsored HBCU Football Classic game. 

“Coors Light, The World’s Most Refreshing Beer, and football are American classics,” says Mwanza Lumumba, Brand Manager, Coors Light African American marketing. “We hope Coors Light fans join us in celebrating and honoring HBCU’s rich history and legacy in preparing the next generation of leaders by signing up to win,” continues Lumumba. 

Grand prize trips include airfare and hotel accommodations for two, prime game seating, VIP access to a Coors Light Tailgate party, featuring a special appearance with a celebrity HBCU Legend. 

This year marks Coors Light’s 26th year of supporting the HBCU football classics. In addition to sponsorship, Coors Light has designated $130,000 in HBCU scholarships, and has historically contributed more than quarter of million dollars to the MillerCoors Scholars program that benefits select juniors and seniors who are 21+ attending HBCUs. 

Coors Light, through its partnership with 1-800 TAXI-CAB, will provide cab vouchers at all tailgate parties, encouraging legal age guests to plan ahead for a safe ride home. The Classic schedule is as follows: 

• Southern Heritage Classic- September 8th (Coors Light tailgate event 2:00 p.m.) 
• Atlanta Football Classic- September 29th (Coors Light tailgate event 11:00 a.m.)
• Chicago Football Classic- September 29th (Coors Light tailgate event 10:00 a.m.)
• Circle City Football Classic- October 6th (Coors Light tailgate event 10:00 a.m.)
• Magic City Classic- October 27th (Coors Light tailgate event 11:00 a.m.)
• Florida Classic- November 17th (Coors Light tailgate event 9:00 a.m.)
• Urban League Classic- November 17th
• Bayou Classic- November 24th (Coors Light tailgate event 12:30 p.m.)

Please visit for official rules, entry and additional details. 

About MillerCoors 

Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc. and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at, at or on Twitter through @MillerCoors. 

*Super Cold Drumline is a professional drum group not affiliated with any college or university