For Immediate Release
August 28, 2012
Contact Information

Pamela A. Reid
President and CEO
HairSaché LLC
T: (954) 648-7440

(BPRW) HairSaché LLC Makes HerCase Available for Sale

- One-of-a-Kind Storage Case for Keeping Beauty Secrets Fashionably Discreet -

(BLACK PR WIRE) – HairSaché LLC has launched the Doshia® brand Original HerCase Collection® providing women of all ages with a fashionably discreet, light-weight and easy-to-use “multi-storage solution” for beauty and cosmetic products ranging from wigs, clip-ons, hair pieces, and hair extensions, to make-up, jewelry, and other personal care essentials such as combs, brushes, and satin caps.

If you’re puzzled on where to store your cosmetics, wigs, hair pieces or accessories while at home or traveling, HerCase may be the perfect solution. This revolutionary product was designed by Pamela A. Reid, an avid user of various beauty and hair care products, and President and CEO of HairSaché LLC.

Reid is a Miami Dade College North Campus graduate and Florida Atlantic University senior majoring in Psychology, who has been using fashion wigs for many years. She became “very disappointed” after she amassed a collection of fabulous wigs and hair pieces and found no suitable storage products online, in boutiques, and in beauty supply stores. Her dismay led her to ask friends and representatives of major brand wig manufacturers about where to find wig storage products. After not finding a solution that met her needs, she took matters into her own hands and designed the Original HerCase Collection® which she affectionately labeled the Doshia® brand.

The Original HerCase Collection® comes in four different eye-catching colors: Bodacious Burgundy, Chic Black, Golden Cheetah and Sassy Zebra. It has evolved into a stylishly sleek, one-of-a-kind case, combining fashion and convenience for the woman on the go. It is ideal for anyone who uses any beauty, cosmetic, and personal care products at home or while traveling.

The Original HerCase® was designed to discreetly store and carry beauty and cosmetic essentials ranging from wigs and hair extensions, to skin-care creams, lotions, powders, perfumes, lipsticks, nail polish, hair sprays and gels, and much more. It is also perfect for storing jewelry including brooches, rings, necklaces, earrings, and bracelets.

“The Original HerCase ® is about the size of a notebook computer case. It is discreet, light-weight, easy to-use and requires no assembly - making a perfect any occasion gift for mom, sister, aunt, cousin, friend, yourself, or anyone else,” said Reid. “The collection is a smart solution for keeping your valuables organized, all while staying fashionably forward.”

Committed to making her product a “brand slam,” Reid sought mentoring from John E. Brown, co-founder of the Pepsom Group of Miami and former Revlon marketing executive - an experience she describes as invaluable given Brown’s expert knowledge of the beauty supply industry.

“I have been selling beauty products for over 35 years, but never worked with such a determined and dedicated professional as Reid,” said Brown. “I have very high expectations of the new exciting Doshia® line because it serves a much needed purpose.” Brown went on to add that “women need a storage and traveling system for their wigs, hair pieces and other beauty products and that he wishes Reid and the company much success.”

Reid has taken Brown’s advice to heart and implemented his suggestions including becoming a certified Minority Business Enterprise (MBE) by the South Florida Minority Supplier Development Council (SFMSDC). Reid formally claimed the Original HerCase® invention by filing for U.S. trademark protection.

What Makes Original HerCase® Different
The Original HerCase is uniquely designed-not just another hollow case with a few pockets. It features a built-in mirror and spacious individualized storage compartments that comfortably store a number of cosmetic and beauty essentials, including jewelry items. Each compartment has a mesh window allowing the user to easily see and remove the product of their choice. Two zippered mesh pockets are located below the mirror for storing additional smaller essentials. The inside back panel of the HerCase has three elastic holders for securing one or more accessories.

Doshia® Brand
Reid attributes her entrepreneurial success to the strong guidance and inspiration provided by her mother and mentor, Teddie Laing, who urged Reid to “develop and bring her innovative beauty storage solution to the market.” Recognizing the childhood name given to Teddie by her late parents, the Original HerCase Collection® will be sold under the Doshia® brand in retail outlets including boutiques, beauty supply stores, and specialty stores nationally, as well as online. Reid’s husband, Pierre Dorcius, has a very significant role helping oversee the family-owned business.

Where to buy Original HerCase Collection®
The Original HerCase suggested retail price is $39.99 and may be purchased online at, where PayPal and major credit cards are accepted. Shipping is free. Customers may use coupon code: OYXYE and get 25% off until September 30, 2012, which is just in time for holiday shopping. The Original HerCase may also be purchased in select South Florida beauty supply stores, listed below. The Doshia brand Original HerCase may be followed on FaceBook, YouTube and Twitter.

Listed below are South Florida Beauty Supply Stores that carry the Doshia brand Original HerCase:

C3 Career Consignment Clothiers
12735 Biscayne Boulevard
North Miami Beach, FL 33181

Classy Girl Beauty Supply
305 South State Road 7
Margate, FL 33068

Discount Beauty Supply
1703 NW 119th Street
Miami, FL 33167

Sarah Beauty Supply
5436 North University Drive
Lauderhill, FL 33351

The Beauty Supply Warehouse
2121 North State Road 7
Lauderhill, FL 33313

For more information on the Original HerCase Collection®, please visit the website at