For Immediate Release
September 27, 2012
Contact Information

Orlando Veras

(BPRW) Open Enrollment for Retail 101 at Macy's

-"The Workshop at Macy's," the retailer's minority- and women-owned business development program begins accepting applications from prospective participants on Sept. 28 via

(BLACK PR WIRE) – NEW YORK--(BUSINESS WIRE)--After two highly successful courses, The Workshop at Macy’s (NYSE:M), the retailer’s innovative business of fashion program begins accepting applications for the next class on Friday, Sept. 28 via With an aim of mentoring and fostering growth with up-and-coming minority- and women-owned businesses, The Workshop at Macy’s hopes to help these enterprises achieve and sustain positive and successful vendor relationships. This industry-first initiative, which began in spring of 2011, has already resulted in six current vendor relationships with previous graduates, who have seen their unique goods hit the market at select Macy’s stores across the nation.

“We are very excited to kick off the application process for the next Workshop class,” said Shawn Outler, Macy’s group vice president of Leased Businesses, Vendor Collaboration and Multicultural Business Development. “This program was created to develop minority- and women-owned businesses that make great product, but need real-world knowledge and experience in the arena of a large scale nationwide retailer. This program helps reinforce Macy’s long-standing commitment to vendor diversity and to providing customers with unique goods and services that meet their lifestyle.”

The Workshop at Macy’s is a four and one-half-day intensive training course developed by a consortium of experts from Macy’s Learning & Development, Macy’s Multicultural Merchandising and Vendor Development, Babson College, the nation’s leading business school for entrepreneurship, and with select Macy’s merchants and vendors. The specially-designed business development curriculum is aimed at minority- and women-owned retail businesses that make department store products and are poised to grow beyond self-distribution or low volume retailing. The goal of this annual program is to help create a pipeline of viable enterprises that will grow to become successful partners within Macy’s own vendor community, often bringing unique goods/trend perspectives to stores across the country.

The Workshop at Macy’s allows selected participants to collaborate with fellow aspiring vendors, gain access to industry experts and solicit one-on-one business coaching. The course work includes classes on merchandising and assortment planning, marketing, EDI, financial management and access to capital. 

The inaugural Workshop saw more than 1000 applicants, 22 of which were selected for the program. Businesses ranged from makeup/skincare companies to confectionaries, home textiles and ready-to-wear designers. The most recently wrapped Workshop at Macy’s featured 17 new businesses. Built as a long-term program to cultivate potential new vendors, as of this month, six of those businesses have begun selling products at Macy’s stores and online at The Workshop team continues to follow all past participants as they progress through the opportunities outlined during the course for potential graduation to Macy’s vendor status.

New applications will be accepted beginning on Sept. 28, 2012. To be eligible, an applicant must be the majority (51 percent or more of equity) owner, co-owner or otherwise have operational control (per applicable status rules) of a business that has been in operation for a least two consecutive years and be its primary decision maker. Eligible applications will include a 250-word biographical statement, look book/line sheets or images of product including costs, resumes on all owners, financial statements for the business for two years, fall within the minority- and women-owned definition of the program and provide verification of the business as a legal entity (i.e. Corporation, LLC, etc.), among other requirements. Applications must be submitted online or postmarked by Feb. 3, 2013 by 11:59 p.m. ET. All information including full program requirements are available online at All eligible applications will be reviewed and select applicants will be asked to attend an in-person interview. Final selections will be made after all prospective candidates are interviewed. The program will take place in New York City in early May of 2013.

For more information on The Workshop at Macy’s, please visit  

About Macy’s

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
For Macy’s media materials, images and contacts, please visit our online pressroom at  

Photos/Multimedia Gallery Available: