For Immediate Release
October 03, 2012
Contact Information

Letitia Ruffin Cartwright
The Afri-Touch, LLC
Main Contact: 404-862-1232
Other: 561-249-0674


(BLACK PR WIRE) – West Palm Beach, FL – In 2009, an experiment was launched and history was made. The family of Maggie Anderson, a native of Miami, demonstrated that African American businesses can be prosperous, as we utilized a real case study in help economics. With the commitment of this family’s investment in utilizing services and purchasing products of black owned businesses for one year, they added value to both small and large black businesses. The landmark study was conducted by Northwestern University’s Kellogg School of Business. She has become the voice of American consumers of all backgrounds who desire to make sure their buying power positively impacts struggling minority communities.

On October 11, 2012, from 6:30pm until 8:30pm, Letitia Ruffin Cartwright, The Afri-Touch,LLC, and its sponsors will have the awesome pleasure of hosting Maggie Anderson at The Addie Green Room of the Mary McDonald-Wilson Center at Gaines Park Recreation Center-1501 North Australian Avenue in West Palm Beach, Florida. Mrs. Anderson is the author of “Our Black Year” and Founder of “The Empowerment Experiment” (EE) and The Empowerment Experiment Foundation, Inc (EEF).

Mrs. Anderson has appeared on many of the major media entities which include CNN, MSNBC, Fox News, and C-SPAN. She is partner to the National Urban League, the US Black Chamber of Commerce, and regional Minority Supplier Development Councils throughout the country. She was one of this year’s National Congressional Black Caucus keynote speakers in Washington, DC.

Her message is that everyone, especially African Americans, can do their part to counter the social crises that disproportionately impact Black people and underserved urban neighborhoods simply by supporting quality Black businesses everyday. She says this practice recycles Black wealth, decreases unemployment, and creates more local role models for Black youth. Maggie uses her growing platform and celebrity to explain that buying Black is not racist, while issuing a call to action for increased self-help economics in the Black community. Powered by a growing EE following of business owner and consumers, and partners like the National Urban League, the US Black Chamber, and regional Minority Supplier Development Councils across the country, Maggie asks Corporate America to demonstrate it values the African American consumer market by engaging in substantive supplier, vendor and franchisee diversity while urging consumers to proactively and publicly support the corporations and Black businesses that represent and reinvest in Black communities. Her mission in EE is to make sure more quality Black-owned businesses get supported – as standalone entities in the community and as suppliers – so that everyday consumers can leverage their buying power to counter the social problems that disproportionately impact Black people.

Tickets are $10.00 and are available in advance, and may be purchased at CitySide Suites, 561-209-2770 or by calling 561-249-0674. An available email address is Books will be available at the event for purchasing and autographing. Doors will open at 5:45pm. Individuals are encouraged to purchase tickets in advance.

Mrs. Anderson will be available for individual media interviews upon contacting Letitia Ruffin Cartwright at or by calling 561-249-0674.

We are proud to be a part of history for our city, county, and state.

The Afri-Touch, LLC is a proud supporter of the Joseph Littles Nguzo-Saba Charter School.