For Immediate Release
January 24, 2014
Contact Information

Raschanda Hall
Global Media Relations Manager, Business Wire
Raschanda.Hall@businesswire.com
312.223.1037

(BPRW) Improve Outreach to Multicultural Markets with Black PR Wire and Business Wire's 2014 Best Practices Webinar

- Professional Communicators can register now for this free webinar on January 30th. Hear strategies for identifying editorial opportunities and creating community engagement around your organization or issue from Black PR Wire Founder Bernadette Morris. -

(BLACK PR WIRE)–Chicago & Miami--(Business Wire)—Business Wire and Black PR Wire, leaders in commercial news and content distribution services, have partnered together for a free webinar to share the latest guidelines for getting your message out to multicultural audiences and specifically the African-American community.

“Every January, companies launch Black History Month (February) campaigns. We would love to see even more companies embrace a year-round multicultural approach to audience engagement, dramatically increasing their overall ROI within this key market. I believe with the right tools every professional communicator can improve in this area, and our partner Black PR Wire provides those tools.” Raschanda Hall, Global Media Relations Manager, Business Wire

Maximize Your Outreach to the Black Community” will take place on Thursday, January 30th at 1pm ET. For the webinar, Black PR Wire Founder Bernadette Morris will focus on:

• Content creation that resonates with African-Americans

• Identifying and engaging community influencers

• Reaching Blacks outside of the continental United States

We encourage all professional communicators to join this informative session. To register visit https://www1.gotomeeting.com/register/810363424.