- Innovative product offers flexibility to go from curly texture to straight styles and back without harsh chemicals -

(BLACK PR WIRE) – (SAVANNAH, GA) January 28, 2014 – Strength of Nature, LLC the makers of African Pride, Beautiful Textures, Mega Growth, Elasta QP, Soft & Beautiful, TCB, and Proline is changing the rules in hair care with a ground-breaking new product: the Reversible™ Straightening Texture Manageability™ System!

Now women can have the hair versatility they want without harsh chemicals and without permanently altering their curl pattern.

Whatever your hair texture - curly, kinky-coily, wavy or frizzy - the Reversible™ Straightening Texture Manageability™ System (TMS) allows you to go from natural curls to straight styles and back again. For relaxed hair, the system extends the time between relaxer new-growth applications.

"We've heard what women have been asking for," says Strength of Nature CEO Mario de la Guardia. "They want styling versatility. They want no harsh chemicals and they want healthy hair. The Texture Manageability™ System provides all three in a simple, at-home, four-step process. This is truly a game-changer and we at Strength of Nature couldn't be more thrilled to be ushering in a new category in hair care: texture manageability."

The secret is the Inner-Active™ Leave-In Conditioner, which is infused with essential oils, natural butters and amino acids, and has no harsh chemicals. The Inner Active™ leave-in conditioner penetrates the hair, causing it to elongate and soften while making it easier to detangle. Once the detangling process is complete, the hair is blow-dried and flat ironed, creating beautifully straight, touchable soft hair with unmatched body, movement and shine - all in a fraction of the time of most traditional straightening methods.

It just takes four quick steps:
Step 1: Shampoo and rinse hair 3 times. Towel dry.
Step 2: Apply leave-in conditioner. Wait 20 minutes.
Step 3: Blow dry hair using medium heat.
Step 4: Flat iron for desired results.

TMS gives Reversible™ Straightening that lasts 4 to 6 weeks with the use of the Humidity Defense™ Anti-Reversion Shampoo and Conditioner.

To flip back to natural, shampoo hair several times with a clarifying shampoo.

Strength of Nature recently presented TMS to a group of top hair and beauty editors in Miami during their “Beautiful Textures Ultimate Beauty Getaway,” which was attended by designer/TV personality Angela Simmons along with reps from Ebony, Glamour.com, iTunes, TheYBF.com, MadameNoire, HelloBeautiful, JUICY, Haircrush, Curlbox and more.

TMS is now available at Walgreens and will roll out to other major retailers in the spring.

For more information, visit www.TalkingTexture.com.

ABOUT STRENGTH OF NATURE

Strength of Nature is one of the fastest growing companies in the multi-cultural hair care category, driven by its strong commitment to consumer understanding and innovation. Strength of Nature's Mission is to deliver high quality, innovative products to women and men of color at fair and affordable prices. Strength of Nature markets a number of leading brands including Profectiv MegaGrowth, African Pride, Dream Kids, Beautiful Textures, Elasta QP, Soft & Beautiful, TCB and Pro-Line.