For Immediate Release
April 15, 2014
Contact Information

Bernadette Morris
Sonshine Communications
T: (305) 948-8063, ext. 201

(BPRW) Florida Department of Transportation and Sports Celebrities to Unveil a Statewide Litter Prevention Campaign

- Event takes place Friday, April 25 in Tallahassee -

(BLACK PR WIRE) – The Florida Department of Transportation (FDOT), in partnership with the Federal Highway Administration (FHWA), will officially launch and unveil elements of a new statewide, comprehensive anti-litter campaign, Roadside Litter Prevention Education Media Campaign (RLPE). Members of Florida’s legislature, FDOT and FHWA representatives, state agency representatives, professional and collegiate sports figures, corporate partners and community organization leaders will be present.

The RLPE’s mission is to educate and encourage Florida’s motoring public to take a greater responsibility for helping the department maintain a litter-free roadside on the State Highway System, with the vision to promote Florida’s highways as valuable litter-free assets where the motoring public can enjoy the natural beauty of Florida’s landscape. The cost of cleaning up our roadside litter has grown to an estimated annual cost of over $10 million dollars. Litter can also become a safety and health hazard that endangers the motoring public. In addition, this endeavor is part of the ongoing state’s media campaign, with the primary goal of helping reduce litter from our state’s roadsides on the State Highway System. The campaign is empowered by motivating the Florida’s motoring public to respect the environment, appreciate litter-free roadways and be committed to not littering our beautiful state.

The RLPE unveiling takes place on Friday, April 25, 2014 at 10:30 a.m. in the Courtyard of the State Capitol (between the new and old capitol buildings). The Capitol is located at 400 South Monroe Street in Tallahassee, Florida. During the unveiling, the campaign’s slogan and brand will be revealed. For more information on the FDOT unveiling, contact Bernadette Morris with Sonshine Communications at (305) 948-8063, ext. 201.

DATE: Friday, April 25, 2014
TIME: 10:30 a.m.
LOCATION: The State Capitol Courtyard
400 South Monroe Street
Tallahassee, FL 32301