For Immediate Release
June 03, 2015
Contact Information

Maggie Giddens
Embassy Suites Hotels
+1 703 883 5346
Jennifer Hughes
Homewood Suites by Hilton
+1 901 374 6518
C. Toni Harrison
Burrell Communications
832.649.3767 ext. 104

(BPRW) Can Family Reunions Be Easier and More Fun? Hilton Worldwide Says "Count On It"

Embassy Suites Hotels and Homewood Suites by Hilton program focuses on African-American reunion segment with planning aids and family-friendly hotel features, amenities

(BLACK PR WIRE) –MCLEAN, Va.--(BUSINESS WIRE)--This year, thousands of African-Americans will attend family reunions – and two Hilton Worldwide all-suite hotel brands are offering specialized tools and services to eagerly welcome them. These joyous events attract anywhere from 100 to 400 family members looking to reconnect and have a great time. According to a recent article published by Black Meetings & Tourism, several studies suggest an estimated 90 percent of all family reunions are held by African-Americans.

Embassy Suites Hotels and Homewood Suites by Hilton are teaming up to offer “Count On It,” a marketing program designed to help make family reunions easy and stress-free for all participants. By visiting the “Count On It” online hub at, family reunion organizers can find all the information they need to seamlessly manage room bookings, events and special requests, including:

• A personalized group web page, where everyone attending the reunion can seamlessly book rooms at a special group rate, while sharing reunion-specific details, such as check-in/out dates, directions and event schedules
Special offers, such as Weekend Getaway, Leisure Escape and Family Fun discount packages
• On-site event planning, with assistance from the hotel’s meeting planners
Hilton HHonors, the free, award-winning guest-loyalty program for Hilton Worldwide’s distinct hotel brands. Members can use points to purchase unique experiences, rewards, merchandise and vacation packages, make charitable contributions and more.

“African-American families can count on Embassy Suites Hotels and Homewood Suites by Hilton to help simplify the planning process, and provide spacious two-room suites, free hot breakfast, complimentary evening reception, full kitchens and other amenities that are sure to delight families,” said Mary Beth Parks, senior vice president, global marketing, Hilton Worldwide. “With ‘Count On It,’ families can focus on being together, whether in their suite or at a reunion activity.”

To help inspire African-American families to connect and celebrate, Embassy Suites Hotels and Homewood Suites by Hilton are partnering with “The Tom Joyner Morning Show” Meet Ev’ry Listener Tour, with the hotel brands hosting several tour stops for the nationwide live radio show. The tour stops in 45 major cities across the country.

The hotel brands are also partnering with community-based organizations and African-American trade associations to help provide families with helpful information, tips and insights related to family reunion planning and travel; including:

Black Meetings & Tourism, a 20-year-old, award-winning, international trade publication for and about the $56+ billion African-American meetings, incentives, leisure and group travel market
National Coalition of 100 Black Women, a non-profit organization that leverages its professional membership base of 60 chapters in 28 states to promote leadership development and gender equity on behalf of black women and girls

For additional information or to book your family reunion, please visit

*Service of alcohol subject to state and local laws. Must be of legal drinking age.
**Guest pays for groceries. Other restrictions apply.

About Embassy Suites Hotels

Embassy Suites Hotels, one of Hilton Worldwide’s twelve market-leading brands, is dedicated to delivering what matters most to travelers. The full service, upscale brand offers every guest a two-room suite, free cooked-to-order breakfast and a nightly two-hour reception with complimentary drinks* and snacks. Both leisure and business travelers looking for a relaxed, yet sophisticated, experience will feel right at home with brand-standard amenities like inviting atriums and complimentary 24-hour business and fitness centers. Embassy Suites Hotels has 219 hotels with 40 in the pipeline. For more information, visit, and connect with Embassy Suites at, and

About Homewood Suites by Hilton

Homewood Suites by Hilton, Hilton Worldwide’s upscale, all-suite, extended-stay hotel brand with more than 360 locations in the United States, Mexico and Canada, is an award-winning leader that has been named “Top Upscale Extended-Stay” hotel by J.D. Power the last five years. The first choice for guests seeking comfortable accommodations when traveling for an extended or quick overnight stay, Homewood Suites offers inviting, generous suites, featuring separate living and sleeping areas, and fully-equipped kitchens with full-size refrigerators. Additional value-driven essentials include: complimentary Internet, a daily full-hot breakfast and complimentary evening social every Monday-Thursday. With Hilton’s award-winning digital check-in with room selection tool, Hilton HHonors members can log into their accounts and choose their exact room from a digital floor plan, as well as customize their room prior to arrival with amenity requests. The service is available for 650,000+ rooms at more than 4,100 properties across 11 brands worldwide. Homewood Suites is focused on guest satisfaction and stands behind each stay with its 100% Suite Assurance® guarantee. For more information on the extended-stay advantage, visit or

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company’s portfolio of twelve world-class global brands is comprised of more than 4,350 managed, franchised, owned and leased hotels and timeshare properties, with more than 720,000 rooms in 94 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Visit for more information and connect with Hilton Worldwide at,,,, and