For Immediate Release
March 09, 2016
Contact Information

Bernadette Morris
Sonshine Communications
(305) 948-8063

(BPRW) Statewide College DRIVE IT HOME Trash-Off Greek & Club RECYCLING Challenge Gets Underway

- $1,500 gift card among top prizes awarded-*

(Black PR Wire) MIAMI – The Coca-Cola Company has partnered with Florida’s DRIVE IT HOME … KEEP OUR PARADISE LITTER-FREE® campaign to present the 2016 DRIVE IT HOME Trash-Off Greek & Club RECYCLING Challenge. This Challenge is part of the Great American Clean-Up initiative and the state’s litter prevention education media campaign. This is your chance to show us how you will help keep Florida’s roadsides and communities litter-free.

“This is our second year rolling out this dynamic initiative,” says Bernadette Morris, CEO of Sonshine Communications and a member of the DRIVE IT HOME team. “We are delighted that Coca-Cola has partnered with us to help share the importance of litter-free roadsides and communities statewide.”

Using the DRIVE IT HOME ... KEEP OUR PARADISE LITTER-FREE® campaign theme, participants are encouraged to express how they will dispose of litter to their audience. Entries submitted must be original and authentic and show how each group will help keep Florida’s roadsides and communities litter-free. In addition, participants are encouraged to make a recycling pledge and demonstrate how they will implement a recycling program at their local school. Possible entries can include one (or more) of the following categories:

1. ARTISTIC EXPRESSION (i.e. PSA, commercial, artistic art piece, fashion piece, etc.)
2. CAMPUS/COMMUNITY ACTIVITY (i.e. photos of a trash wipe-out event on campus or community parks grounds, rallying a clean-up day around a lake, etc.)
3. POETRY AND PROSE (i.e. sharing the written word)
4. UNIQUE ART PIECE (i.e. poster, drawing, photography, trash-can decoration, art fashion exhibits, etc.)
5. VIDEO SHOWCASE (i.e. step show, dance, song, jingle, etc.)
6. OTHER CATEGORY – Entries that do not fit in any of the specified categories can be submitted and included in this section. Please do provide an overview of the entry submitted.

The top three submissions that receive the most authentic “likes” via Facebook will be selected as the winners. Prizes will be awarded in the name of the sorority, fraternity and/or social service club. Prizes include: $1,500* gift card for the first place winner, $1,000* gift card for the second place winner and $500* gift card for the third place winner. In addition, up to 12 gift cards worth $100* each will be awarded as honorable mentions. Deadline for submissions is Sunday, April 10, 2016 by 11:59 p.m.

Winning entries will be announced on the Clean FL Roads website and Facebook page on Earth Day (April 22, 2016). Winning entries will be on display throughout the state, and on the campaign’s social media sites.

To enter, participants must complete and submit the online entry form, available at The sooner contestants submit, the more social media likes they are likely to receive – so enter early!

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The Company and bottling partners are dedicated to their 2020 Vision, a roadmap for doubling system revenues this decade, focused on five key areas—profit, people, portfolio, partners and planet. The Company has the strongest portfolio of brands in the nonalcoholic beverage industry – now featuring 20 brands that generate more than $1 billion USD in annual retail sales.

DRIVE IT HOME … KEEP OUR PARADISE LITTER-FREE® is a statewide litter prevention education campaign of the Florida Department of Transportation (FDOT). FDOT’s mission is to “provide a safe transportation system that ensures the mobility of people and goods, enhances economic prosperity, and preserves the quality of our environment and communities.”

For more information regarding partnership opportunities and participation in the Florida’s DRIVE IT HOME Trash-Off Greek & Club RECYCLING Challenge, please contact Bernadette Morris with Sonshine Communications at (305) 948-8063, or via email at

*All prizes are donated and are not state or federal funds or contract dollars.

# # #