Selah Marley Kicks-off ‘Legendary Roots’ Series as Part of DNA Pioneer’s Multifaceted Call-to-Action to Invoke Strength of Ancestors for Emotional Fortitude Forward
(Black PR Wire) African Ancestry, Inc. (AfricanAncestry.com) today announced its one-of-a-kind Remember Who You Are (RWYA) campaign created to remind and educate people of color on the collective power woven in African DNA. More than a one-off, empty promise, Remember Who You Are intermixes past and present iconic people, places and spaces of cultural significance; identity-stacked virtual events; historic ancestral Reveals; and charitable ties supporting Black pride-building organizations, among other components. Remember Who You Are kicks-off today and culminates in mid-2021.
“From day one, AfricanAncestry.com has been in the Business of Being Black with a strong pulse on the profound benefits derived from healthy Black identities, especially during times of unrest,” said Dr. Gina Paige, president and co-founder of AfricanAncestry.com. “Remember Who You Are is our contribution to the revitalized movement, empowering people with the psychological fortitude necessary to sustain periods of action and resistance.”
REMEMBER WHO YOU ARE HIGHLIGHTS
- Identity PSA: Central to RWYA and just as much a show of spoken-word dexterity as it is a powerful call-to-action, the PSA is a digital re-awakening about the power of collective Blackness. Penned and narrated by award-winning theatre artist and playwright Nsangou Njikam, the PSA is available today at www.AfricanAncestry.com/Remember.
- Virtual Identity Summit: From economic empowerment and wealth-building to mental health, heritage travel and African Rites of Passage, the Identity Summit is designed to provide historical, cultural and social frameworks for community-building across the Diaspora. The Summit is a 6-day virtual series hosted from Sept. 21st to the 26th and is free to the public. Participants must register at AfricanAncestry.com/Remember.
- Identity ‘ARTivist’ Showcase: AfricanAncestry.com has partnered with independent visual artists from across the Diaspora to create a commemorative RWYA art collection carrying a unified, inspired theme of ancestral and current-day Black Identity Power. All ‘ARTivists’ were hand-selected based on their influence on Black people and culture through their craft and artistic expression.
- Legendary Roots: AfricanAncestry.com will profile people, places and spaces whose ancestral histories have significantly contributed to the collective advancement of Black people. Selah Marley, activist, model and daughter of Lauryn Hill and Rohan Marley, traced her maternal roots to the Biaka people of Central African Republic. (Marley Video Reveal at AfricanAncestry.com/Remember)
“I’m a fighter! … I’ve always been like -- where does this come from?,” said Marley in response to learning the Biaka women are the hunters of the tribe. “I totally get that. Makes so much sense,” she added and whose roots are the same for her legendary mom and everyone on her maternal line.
The activities also include a charitable effort, new products, promotions, giveaways and discounts throughout the campaign. For dates, times and more information, visit www.AfricanAncestry.com/Remember.
For information on AfricanAncestry.com, visit www.AfricanAncestry.com. For press inquiries, contact Nichole Taylor at Taylor@TaylorCommunicationsGroup.com.