For Immediate Release
June 18, 2020
Contact Information

Luis Defrank

(BPRW) BET Reveals Its Programming Line Up for Juneteenth – A Compilation of Uplifting Long and Short-Form Content Commemorating the Resilience of the African American Spirit

BET will kick-off its ‘Juneteenth Freedom Day Marathon,’ under its “Content For Change” initiative, with inspirational films, music videos and messages of hope starting Friday, June 19, at 7 AM ET/PT. Sen. Kamala Harris, Sen. Corey Booker, Rev. Al Sharpton, Chloe x Halle, Soledad O’Brien, TIP ‘T.I.’ Harris, “American Soul’s” Sinqua Walls, “Pose’s” Indya Moore and MJ Rodriguez, YG, Naturi Naughton, Loni Love, NAACP President Derrick Johnson, Black Lives Matter co-founder Alicia Garza and more to share what freedom and Blackness mean to them via original interstitials throughout Juneteenth across linear, digital and social platforms. #JuneteenthOnBET

(Black PR Wire) NEW YORK--(BUSINESS WIRE)-- BET kicks off its “Content For Change” initiative on Juneteenth - the national commemoration of the abolition of slavery in the United States - with a day-long array of programming celebrating the resilience of the African American spirit. Starting at 7 AM PT, BET will premiere social justice episodes of series, inspirational films, music videos, messages of perseverance, tenacity and hope from leading Black voices to showcase Black achievement across all of our platforms, including:

  • Alicia Garza, Founder, Black Futures Lab & Co-founder, Black Lives Matter
  • Angie Nwandu, Blogger and Founder, The Shade Room
  • Brittney Cooper, Author, Associate Professor, Rutgers University
  • Chloe x Halle, R&B duo
  • Derrick Johnson, NAACP President
  • Emerald Garner, Daughter of Eric Garner, Activist
  • Gerard Bush, Filmmaker, “Antebellum”
  • Indya Moore, “Pose”
  • Jac Ross, Singer
  • Jericho Brown, 2020 Pulitzer Prize-winning Poet
  • Jonathan McReynolds, Gospel singer and “Sunday Best” judge
  • Jon B. King Jr., fmr. Secretary of Education, Obama Administration
  • Kiana Ledé, Singer
  • Kwame Onwuachi, Celebrity Chef, Kith and Kin
  • Loni Love, Comedian and host
  • Lori Lightfoot, Chicago Mayor
  • Lt. Gov. Mandela Barnes, first African American to serve as a Lt. Governor in Wisconsin
  • MJ Rodriguez, “Pose”
  • Naturi Naughton, “Power”
  • Novi Brown, “Tyler Perry’s Sistas”
  • Rashad Robinson, Executive Director, Color of Change
  • Reginald Hudlin, Film Director, “Marshall”
  • Rep. Lucy McBath, mother of Jordan Davis & Georgia Congresswoman
  • Rep. Sheila Jackson Lee, Texas Congresswoman
  • Rev. Al Sharpton, civil rights leader, founder & President of the National Action Network
  • Rev. Dr. William Barber II, Executive Director of the Poor People’s Campaign
  • Rome Flynn, “How To Get Away with Murder”
  • Sen. Cory Booker, US Senator, (D-NJ)
  • Sen. Kamala Harris, US Senator, (D-CA)
  • Sinqua Walls, “American Soul”
  • Soledad O’Brien, Journalist
  • Tip ‘T.I.’ Harris, Rapper/Actor
  • YG, Rapper

The ‘Juneteenth Freedom Day Marathon’ programming line-up on BET includes:

    • MARTIN
  • 3 PM* – “RACE”

*All Times ET/PT

BET+ commemorates Juneteenth:

BET+ continues the conversation in support of Black representation, highlighting the importance of Blackness as an everyday topic. Because it’s a movement, not a moment. BET+ is a premium online streaming service with over 2000+ hours of content between exclusive originals, thousands of TV episodes and movies from the best Black creators. In commemoration of Juneteenth, the premium service will make some of its top social justice titles available for free including “Rest In Power: The Trayvon Martin Story

Short Form Content on-air and online includes:

  • Music Videos from:
    • Andra Day feat. Common - "Stand Up For Something"
    • Common & John Legend - "Glory"
    • Public Enemy - "Fight The Power"
  • “Dear Black People” spot, a heartfelt message of love, joy and power to the Black community from BET to viewers that celebrates the beauty and strength of Black culture, the Black Experience and affirms its commitment to stand with the Black community in the demand for liberation. Link to “Dear Black People” spot:
  • BET Digital’s interactive content series, “BET House Party Presents “How To Make Good Trouble”:
    • BET is partnering with Participant to launch the John Lewis: Good Trouble impact campaign. BET News’ Marc Lamont Hill hosts “How to Make Good Trouble,four powerful live conversations on BET’s Instagram page. The exclusive interviews will highlight Congressman Lewis' legacy of fighting for civil & voting rights, educational steps about voting rights and how to support the Good Trouble Impact Campaign.” Follow @BET on Instagram and tune in at the following times:
      • 11 AM ET for a live discussion with Reverend William Barber II, Executive Director of the Poor People’s Campaign (​@revdrbarber​)
      • 12 PM ET for a live discussion with Erika Alexander, Co-Producer and Co-Founder of Color Farm Media and Board Member of VoteRunLead (@erikaalexanderthegreat​)
      • 1 PM ET for a live discussion with Dawn Porter, the film's director/producer (​@dawnporterfilm)
      • 3 PM ET for a live discussion with Dr. Michael Sorrell, President of Paul Quinn College (​@Participant​)

BET’s “Content For Change” initiative supports the creation, distribution, marketing and promotion of content that will help drive the critical changes needed to eliminate systemic racism and inequality in America. To support this unprecedented undertaking, BET and its corporate partners will dedicate $25 million to the Content for Change initiative in aggregated value. More details on additional ViacomCBS efforts supporting this initiative are forthcoming.

For more information visit and join the conversation using the hashtag #JuneteenthOnBET.

About BET

BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

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Source: BET Networks