Uses Funds to Launch Billboard Campaign in Major Cities
(Black PR Wire) March 23, 2021 (Van Nuys, CA) – Last May Black Girl Sunscreen (BGS) secured a $1Million dollar investment from a private female funding source. Despite double minority owned businesses typically having the hardest time raising capital, BGS achieved this milestone with one single anchor product. After months of vetting potential partners, owner Shontay Lundy made it official with an investor who embodies many of her own traits, namely integrity and business savvy.
When the pandemic hit, the five person BGS staff implemented an “all hands on deck” mentality to ensure the company thrived, said Owner, Shontay Lundy. Lundy who holds an MBA, launched the brand in 2016 and has amassed much success with the SPF 30 sunscreen. She refused to let the pandemic slow down her progress, stating that, ‘I told my team we need to change the narrative and be very nimble to survive this”. The team immediately enhanced their social media strategy, started working longer hours and increased their marketing efforts. This BGS mentality was extremely attractive to the final investment candidates and helped them secure the deal. Since the onset of COVD-19, the brand has seen a tremendous uptick in e-commerce orders and will be launching a new product later this year.
Several months later and still striving, the brand allocated funds to launch a billboard and marketing campaign in some of the nation’s biggest cities including Miami, Washington, D.C. and Los Angeles. Not only does their current marketing efforts show the growth of the brand but also their dedication to normalize the use of sunscreen in black and multicultural communities.
Today, BGS is the only indie black owned brand carried full time in Target’s sun care section. This came after a successful sales and marketing campaign, which focused on the importance of all complexions needing sunscreen. Now over 1100 Target stores across the country sell the BGS SPF 30 and BGS Kids SPF 50 and the nearly released Make it Matte. BGS is also sold in Ulta stores across the country.
Our story begins with the need for melanin women to have a sunscreen brand that caters exclusively to them.
2016 was the year Black Girl Sun Screen was created in the ever-popular city of Miami, Florida. Beach days are always necessary but blotchy makeup and white residue are two things we were frustrated with when enjoying a sunny day. In fact, all outside activities began to come to a halt since we knew how much sun-rays would damage the skin.
Black Girl Sunscreen uses NO parabens, or other harmful chemicals while infusing the finest ingredients to shield and moisturize your melanated skin without the dreaded white residue common with most sunscreen.