Director, PublicRelations and Social Media
The national campaign aims to educate black women about their breast cancer risk to address disparities
(Black PR Wire) NEW YORK – Black women in the U.S. are 40 percent more likely to die from breast cancer than white women, and a recent study found that while 92 percent of black women agree breast health is important, only 25 percent of women have recently discussed breast health with their family, friends, or colleagues and only 17 percent have taken steps to understand their risk for breast cancer. To address the unacceptable disparity in breast cancer mortality rates, Susan G. Komen®, the world’s leading breast cancer organization, and the Ad Council, the nation’s foremost producer of public service communications, launched Know Your Girls, a national campaign to educate and inspire black women to understand their risk for breast cancer and take charge of their breast health.
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