For Immediate Release
April 21, 2020
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(BPRW) New ‘Black is Human’ Initiative to Address Disparity of COVID-19 on African American Community

Burrell Communications creates a PSA message - "For Jason" - and develops a webpage

(Black PR Wire) *In response to the devastating impact COVID-19 continues to have on the African American community, Burrell Communications Group has released a video PSA entitled “For Jason” as part of its “Black is Human” initiative. The goal is to raise awareness of the severity of COVID-19 within the African American community, and provide streamlined access to critical and relevant information, via the Black is Human webpage.

The PSA pays tribute to Detroit Transit Authority veteran, Jason Hargrove, who died in late March from COVID-19 complications after posting an impassioned plea for public safety via Facebook. The video quickly went viral, garnering more than 805,000 views and 23,000 reshares as it brought national attention to the dire need for all essential workers to be armed with personal protective equipment.

According to the McKinsey & Company report, COVID-19: Investing in Black Lives and Livelihoods, 39% of jobs held by black workers (seven million jobs in all) are vulnerable as a result of the COVID-19 crisis, compared with 34% for white workers. The majority of black workers, by the very nature of their jobs, are putting their lives and health on the line to provide necessary goods and services to our society.

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