P&G Media Contacts:
Kelly Vanasse, firstname.lastname@example.org, +1-513-983-7011
Damon Jones, email@example.com, +1-513-983-0190
Walter & Company Brands Contact:
Ulysses King, WalkerCo@theoutcastagency.com
Companies will come together to better serve multicultural consumers
(Black PR Wire) PALO ALTO, Calif.--(BUSINESS WIRE)-- Walker & Company Brands, the company that makes health and beauty simple for people of color, today announced that it will join the Procter & Gamble Company (NYSE:PG) family of brands to better serve consumers of color around the world.
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Walker & Company launched with the introduction of the Bevel brand in 2013. Bevel provides grooming products and services designed to help reduce razor bumps and skin irritation. (Photo: Business Wire)
Founded in 2013, Walker & Company Brands has spent the last five years developing products and services tailored for people of color. It brings with it well-respected, high performance brands, including Bevel, a comprehensive grooming experience designed for the specific needs of men with coarse or curly hair, and FORM Beauty, a premium hair care collection developed to meet the unique needs of the increasing number of women with textured hair.
Walker & Company Brands will operate as a separate and wholly-owned subsidiary of P&G, continuing to be led by CEO and Founder Tristan Walker.
"When I started Walker & Company Brands, I set out to build a company that would meet the health and beauty needs of people of color on a global scale,” said Tristan Walker, CEO of Walker & Company Brands. “Having access to P&G’s outstanding technology, capabilities and expertise helps us to further realize that vision, giving us the power to scale and bring new products to people of color, while staying true to our mission and continuing to nurture the loyal community we’ve worked hard to build.”
“We have tremendous respect for the work Tristan Walker has accomplished and we are excited to welcome Walker & Company to the P&G family,” said Alex Keith, CEO of P&G Beauty. “The combination of Walker & Company’s deep consumer understanding, authentic connection to its community and unique, highly customized products and P&G’s highly-skilled and experienced people, resources, technical capabilities and global scale will allow us to further improve the lives of the world’s multicultural consumers.”
The merger will grow P&G’s multicultural business and accelerate growth for Walker & Company’s existing brands, as well fuel the development of additional products designed for the specific needs of people of color.
About Walter & Company Brands
Walker & Company Brands is a family of brands designing health and beauty solutions for people of color. Our vision is to build the world's most consumer-centric health and beauty products company, inspiring unprecedented customer loyalty. Walker & Company launched with the introduction of the Bevel brand in 2013. Bevel provides grooming products and services designed to help reduce razor bumps and skin irritation. FORM, the first women's prestige hair care collection to celebrate beauty in all its forms, is now available for order at formbeauty.com. To learn more about Walker & Company Brands, visit www.walkerandcompany.com.
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. To learn more about P&G’s Citizenship work, visit: http://www.pg.com/citizenship.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181212005380/en/