Lottabody®’s New SLEEK ME Blowout Lotion and the HYDRATE ME Shampoo & Conditioner Set Make ‘Hair Slayage’ Effortless

(Black PR Wire) Jacksonville, FL – March 30, 2017: Hair care styling favorite, Lottabody®, has added three new products to its signature collection of coconut and shea oil-infused styling products: SLEEK ME Blowout Lotion(SRP: $4.49. 8 fl. oz.) and HYDRATE ME Shampoo & Conditioner (SRP: $3.9910.1 fl. oz.). This now makes eleven omni-textured hair care products for the iconic hair care brand’s offering, which includes a diverse array of styling products designed to foster healthy, manageable hair for natural, relaxed and textured hair at friendly prices.

The new SLEEK ME Blowout Lotion hydrates and deeply penetrates the hair shaft, allowing customers with coarse, coily and curly hair textures to achieve fantastic and long-lasting hair straightening results – up to seven days or possibly until a next wash. This hair product is a lightweight, non-greasy, temporary straightening lotion which allows a seamless transition from naturally curly to silky-straight within minutes. This revolutionary new product conditions and provides heat protection up to 450°F, escaping over-drying and breakage while defying humidity and frizz, essentially leaving hair shiny and smooth.

Following suit, the new HYDRATE ME Moisturizing Shampoo & Conditioner duo are packed with coconut and shea oils that deeply penetrateand nourish hair, leaving it soft and shiny, helping to prevent breakage or damage to all textures. Additionally, the hydrating shampoo removes product build-up and tames frizz while the moisture-locking conditioner detangles and leaves hair soft and manageable to style.

“Lottabody® is internationally renowned for its classic, blue-tinted setting lotion and remarkably versatile and affordable hair care products such as the CONTROL ME Edge Gel, MOISTURIZE ME Curl & Style Milk and WRAP ME Foaming Mousse,” said Jolorie Williams, Vice President of Multicultural Marketing at Revlon, Lottabody®’s parent company. “The success of our fast-growing hair care product line has inspired us to create more phenomenal products that provide answers to the boldly expressed concerns of every consumer.”

Availability: The SLEEK ME Blowout Lotion (8 fl. oz.) retails for $4.49 USD and has launched in beauty and barber supply stores nationwide, while the HYDRATE ME Moisturizing Shampoo & Conditioner (10.1 fl. oz.) launches in beauty and barber supply stores nationwide on April 15, 2017 and retails for $3.99 USD. All three products are also available at select Walmart stores for $3.87 USD. For more information on where to purchase each of these products, go to:http://lottabody.com/where-to-buy/.

About Lottabody®

A styling favorite for years, Lottabody® provides hair care and styling product solutions at an affordable price for both consumers and professionals. In 2014, Lottabody® introduced a new range of styling products with coconut and shea oils designed to give women the freedom and flexibility to create beautiful, long-lasting looks for relaxed, natural and textured hair. The signature collection includes the STYLE ME Texturizing Setting Lotion, WRAP ME Foaming Mousse, CONTROL ME Edge Gel & Edge Gel Mini, SHAPE ME Custard Gelée, MOISTURIZE ME Curl & Style Milk, LOVE ME 5-n-1 Leave-In Treatment, the CLEANSE ME Co-Wash and now the new SLEEK ME Blowout Lotion andHYDRATE ME Moisturizing Shampoo & Conditioner. The professional line includes our concentrated Setting Lotion which is perfect for wet setting, blow styling or waving natural or relaxed hair. Items in the Lottabody® signature collection can be found at Wal-Mart, Family Dollar, Dollar General, Fred's Super Dollar stores, Sally Beauty Supply and in beauty and barber supply stores. For more information on Lottabody’s® complete product offerings, visit http://Lottabody.com. You can also join Team Lottabody® on Instagram, Twitter and Facebook @LoveLottabody.