For Immediate Release
February 27, 2023
Contact Information

Garrick Gibson
888-566-HBCU (4228)

(BPRW) HBCU Lifestyle Supports the Insights Association’s 2023 IDEAtor Apprenticeship to Meet Market Research and Insights' Growing Diversity Needs

Selected IDEAtor apprentices will begin a two-part, year-long, full-time, internship-style program starting in June 2023.

(Black PR Wire) Jacksonville, FL – Since 2011, HBCU Lifestyle has connected students and graduates of Historically Black Colleges and Universities (HBCUs) with the people, places, and resources that help define their college experiences and careers. Today, HBCU Lifestyle continues to advance this effort by supporting the Insight Association's IDEA Council 2023–24 IDEAtor Apprenticeship. 

“A big part of our mission is to provide HBCU students and alumni with opportunities for professional development and career growth." 
- Garrick Gibson, Co-founder, HBCU Lifestyle

The program is for college graduates, early career professionals, and/or new career seekers interested in starting and building a career in the research, insights, and analytics industry.

"Here at the Insights Association, we commissioned a research study to understand the industry’s employment composition. It confirmed a striking lack of diversity in the profession. In our efforts to be more representative of the general population, we are working to inform various communities about the insights industry and provide opportunities to be part of it."
- Charlene Darko, Director, Chapters and Councils at Insights Association

"There isn’t one path or preferred major to get into the industry; the insights profession is for everyone with a curious mind. Whether you like to dive into data, have deep personal conversations with consumers, or enjoy crafting a research-based story with words or infographics, you can excel in this field." 
- Art Flanagin, Vice President, Communications at Insights Association 

"We employ people with different talents, specialties, lifestyles, and college majors. Therefore, our career growth possibilities reach people from virtually every background, even those who are already in their careers and looking for change." 
- Ana Maria Santos, Co-creator and Founder of Equitas Insight

IDEAtor Apprenticeship at a Glance

Full-time 12-month work placement
Participants will receive competitive pay, allowing IDEAtors to devote themselves to the job and gain more experience. 

Job opportunities at the end of the program
IDEAtors earn a program completion certificate and are invited to join an IDEAtor Job Board to access offers from host organizations and Insights Association members.

Cohort "Inclusive Insights" Project Work
The program will share IDEAtors’ research findings and recommendations with the Insights Association’s members, advancing Inclusive Insights knowledge in the industry.

Work Rotation
Two 6-month job placements in different companies, maximizing exposure to different methodologies, cultures, ways of working, and ways of learning.

Structured Learning
One week of onboarding with insights, leadership, and Diversity, Equity, and Inclusion (DE&I) experts, plus bootcamps to develop skills in research and insights.

Applications will be considered on a rolling basis until April 28, 2023, or until all positions are filled.

To apply visit:

About HBCU Lifestyle
HBCU Lifestyle is a higher education website founded by graduates of Historically Black Colleges and Universities to serve as a resource for HBCU students, current students, graduates, and alumni.

About the Insights Association
The Insights Association, through its IDEA (Inclusion, Diversity, Equity, and Access) Council, works to fulfill a mission to deliver measurement, education, and standards of excellence to address the lack of representation in the insights profession and the populations it researches.