Jasmine L. Kent
Randi Matthews Multi-Hyphen Media announces long-term collaboration with AndCompany for digital and social entertainment marketing programs
(Black PR Wire) LOS ANGELES, CA -- Committed to Diversity and Inclusion in Hollywood, And Company and Multi-Hyphen Media are combining the expertise of two independent agencies to lead strategic and inclusive marketing programs for brands and titles across Film, TV, and Streaming. Multi-Hyphen Media’s CEO, Randi Matthews and team, will work with And Company’s strategy and social teams, led by Tom Schlange, Principal & Managing Director, and Michael Faulkner, SVP of Entertainment, on campaign strategy, influencer engagement and digital initiatives. Through this partnership, And Company and Multi-Hyphen Media will continue to help drive thought leadership and equity amongst underrepresented groups in entertainment.
Prior to announcing their long-term collaboration, And Company and Multi-Hyphen Media have joined forces on several multi-faceted marketing campaigns for clients such as Netflix, Starz and Amazon Prime.
Black-owned and female-led, Multi-Hyphen Media’s CEO, Randi Matthews, is an industry leader at the forefront of entertainment and influencer marketing. During her career, Matthews has built and spearheaded marketing and social campaigns for some of the most recognized influencers, celebrities and brands in the world.
“Randi’s background and extensive knowledge of the social and influencer marketing landscape perfectly compliments our suite of services and enhances the impact of our digital engagement and content practices, as well as our perspective across all projects,” says Tom Schlange, Managing Director at And Company.
Los Angeles based creative agency, And Company has worked with a rich mix of innovative entertainment, technology, lifestyle, beauty and placemaking brands since 1999; crafting strategy, creative, and comprehensive campaigns rooted in insights, impact, design expertise and appreciation for great storytelling.
With this joint offering, the two agencies will develop progressive, inclusive strategies and ideas, digital and social campaigns for Fortune 500 brands, Hollywood Studios, Networks, and Streaming Services.
“The pandemic has drawn more attention to social and political inequalities that mandated a change in the way brands communicate with their consumers. And Company understands maximizing diverse and innovative thinking is at the crux of this long overdue change, and I am certain that this partnership will make a meaningful impact in the industry.” says Matthews.
And Company and Multi-Hyphen Media’s progressive and inclusive marketing strategies aim to amplify diverse and forward thinking creative choices for clients. For more information, visit www.andcompany.com or www.multihyphenmedia.com.
About Multi-Hyphen Media: A hybrid of math and magic, Multi-Hyphen Media specializes in entertainment and influencer marketing; with extensive knowledge of social strategy, celebrity procurement, and process implementation.
About And Company: For more than 20 years, And Company has helped clients create and amplify their vision across a variety of industries and platforms. From branding and creative strategy to comprehensive campaigns and social initiatives, And Company’s work is rooted in strategic purpose, emotional punch, compelling design and the power of great storytelling.